How Much Do Beats 360 Headphones Cost?

Updated on September 26, 2026 | Written by Alec Pow
This article was researched using 14 sources. See our methodology and corrections policy.

Beats 360 headphones cost $349.99 in the United States as of September 2026. The price includes the headphones, color-matched Performance Knit ear and headband cushions, and a woven carrying case. Extra cushion kits are temporarily $9.99 through October 31, 2026, before rising to $49.99. AppleCare+ is optional at $1.49 per month or $14.99 per year, while a USB-C charging cable and wall adapter are sold separately.

The launch price puts Beats 360 exactly $50 above the newly reduced $299.99 Beats Studio Pro. That gap is one of the most useful ways to judge the new model because Beats 360 adds IPX4 sweat and water resistance, interchangeable cushions, stronger claimed noise cancellation, and longer ANC-on battery life, while Studio Pro keeps wired audio support.

Article Highlights

• Beats 360 has a U.S. retail price of $349.99 (at $30 per hour, earning that amount would take about 1.5 full-time workdays, before taxes).
• Extra cushion kits cost $9.99 through October 31, then rise to $49.99.
• The launch cushion promotion cuts the accessory price by about 80%.
• Beats Studio Pro now costs $299.99, making Beats 360 $50 more expensive.
• Optional AppleCare+ costs $14.99 per year, and an accidental-damage service event for Beats headphones carries a $29 service fee.
• A first-year setup with AppleCare+, one promotional cushion kit, a new Apple USB-C cable, a new Apple power adapter, and an illustrative 8% hardware sales tax comes to about $444.81.

How Much Do Beats 360 Headphones Cost?

Beats introduced the 360 on September 22, 2026 at $349.99 (about 1.5 full-time workdays at $30 per hour), with retail availability beginning September 24. The official Beats launch details also set the standard replacement-cushion price at $49.99 and cut Studio Pro to a new $299.99 price at the same time. All four launch colors, Black, Cloud, Pink, and Sky, carry the same Beats 360 base price.

The base number is simple. There is no higher-capacity model, cellular version, or more expensive finish in the U.S. launch lineup. The main price variation comes after the purchase through cushion kits, protection, charging hardware, and sales tax. At a $30 hourly wage, earning $349.99 takes about 11 hours and 40 minutes of gross work, before income taxes.

The launch also repositioned Beats’ own range. Studio Pro previously occupied a $349.99 list-price slot and now sits below the new model. Beats 360 effectively takes over that premium price point while introducing a fitness-oriented design rather than simply replacing Studio Pro.

What the Beats 360 Are

Beats 360 are wireless over-ear noise-cancelling headphones built around interchangeable cushions and a workout-friendly design. The current product specification lists Active Noise Cancellation, Transparency mode, Adaptive EQ, Personalized Spatial Audio, nine microphones, Bluetooth 5.3, and an IPX4 rating for sweat and water resistance. The headphones weigh about 294.5 grams.

The standard Performance Knit cushions use memory foam wrapped in breathable fabric. The ear cushions and headband cushion can be removed and replaced without replacing the headphones. Beats also sells UltraPlush engineered-leather cushions for buyers who prefer a smoother surface for longer listening sessions.

Battery life reaches up to 32 hours with ANC active under Apple’s test conditions, while Transparency mode is rated for up to 24 hours. A five-minute USB-C charge can provide up to one hour of playback. Apple and Android users both receive platform-specific pairing and device-location features, although some Apple functions require current Apple software.

The design matters to the price comparison. Many premium ANC headphones are aimed primarily at travel and everyday listening. Beats 360 is one of the relatively few full-size models with an official sweat-resistance rating and washable, replaceable contact surfaces.

Cushion Kits Change the Cost

The first accessory has unusually aggressive launch pricing. Beats’ current promotion terms set extra cushion kits at $9.99 through October 31, 2026, with a limit of three per customer. Starting November 1, the stated price rises to $49.99 (about 1.7 hours of work at $30 per hour). The temporary discount is $40 per kit, or about 80% off the standard price.

That creates a small timing decision with a large percentage difference. Three kits bought during the promotion cost $29.97. The same three at the standard price total $149.97. A buyer who already expects to rotate colors or keep separate gym and everyday cushions can save $120 by buying the maximum promotional quantity before the deadline.

Hidden costs begin here. One replacement set after the promotion adds $49.99, or about 14.3% of the headphone’s original price. Two standard-price kits add $99.98, which is nearly one-third of what the headphones cost. Buyers who treat customization as part of the product rather than an occasional replacement should include those kits in the purchase budget.

The launch promotion also makes the initial ownership cost look temporarily better than the long-run accessory cost. A first buyer pays $359.98 for the headphones plus one extra cushion set before tax today. The same combination becomes $399.98 after the introductory offer ends.

Protection and Charging Extras

Apple’s current Beats 360 checkout offers AppleCare+ for $1.49 per month or $14.99 per year. The Apple purchase page also confirms that the box does not include a USB-C charging cable or power adapter. Buyers who already have USB-C charging equipment can skip both purchases.

Apple’s published protection terms list a $29 service fee for an eligible accidental-damage event involving Beats-branded headphones. The AppleCare+ service schedule means a covered accident during a year paid annually would involve at least $43.99 between the $14.99 annual premium and one $29 service fee, before any applicable taxes.

The cable is not included. Apple currently sells a one-meter USB-C cable for $19. Its 20W USB-C adapter is another $19. Those are Apple-branded examples rather than mandatory Beats accessories, since compatible third-party USB-C charging hardware can also work.

A buyer starting with no compatible charger can add $38 using those two Apple accessories. Add annual AppleCare+ and one standard-price cushion kit, and optional extras reach $102.98 before tax. During the cushion promotion, the same bundle of extras is $62.98. That gap makes the launch window relevant even for a buyer who treats the extra cushions as a practical spare rather than a style purchase.

Beats 360 vs Studio Pro

The closest comparison is inside Beats’ own lineup. The current Beats comparison lists Beats 360 at $349.99 and Studio Pro at $299.99. The new model costs $50 more, a 16.7% premium over Studio Pro’s current price.

The extra money buys a different feature mix. Beats 360 has interchangeable headband and earcup cushions, IPX4 sweat and water resistance, up to 32 hours of playback with ANC active, and Beats’ newer noise-cancellation system. Studio Pro is rated for up to 24 hours with ANC active and does not carry the same sweat-resistance rating.

Studio Pro has one important advantage for buyers who use wired sources. It supports lossless audio over USB-C or a 3.5mm cable. Beats 360 is designed as a wireless-first model and does not offer the same wired-listening path. Paying the extra $50 makes more sense for workouts, removable cushions, and the newer ANC system than for someone buying headphones mainly for wired desk listening.

Both work with Apple and Android devices. Buyers pairing them with a current iPhone 18 Pro can use Apple’s integrated pairing and device features, but owning an iPhone is not a requirement for basic Bluetooth listening.

How They Compare With Rivals

Prices checked on September 26, 2026 place Beats 360 at $349.99, below two major premium ANC alternatives while remaining far below Apple’s top over-ear model. Sony’s current WH-1000XM6 listing shows a direct price of $399.99 during a current discount. Apple’s current AirPods Max 2 listing shows $549. The cash gaps are $50 against Sony and almost $200 against Apple.

Over-ear headphones	Current direct U.S. price checked	Difference from Beats 360
Beats Studio Pro	$299.99	$50.00 less
Beats 360	$349.99	Reference price
Sony WH-1000XM6	$399.99	$50.00 more
AirPods Max 2	$549.00	$199.01 more

The table puts the new Beats price in useful context. Sony’s direct discounted price is $50 higher, so Beats 360 is about 12.5% cheaper at the prices checked. AirPods Max 2 costs $199.01 more, making Beats 360 about 36.2% cheaper than Apple’s $549 model. Those gaps do not make either product a like-for-like substitute because fit, sound, wired connectivity, ANC performance, and workout durability differ.

The Sony comparison places Beats 360 near the lower edge of premium ANC pricing rather than in a budget category. The AirPods comparison is much wider. A shopper who values the Beats workout design can spend almost $200 less than the current AirPods Max 2 price before tax, while a shopper focused on sound and ANC has several products clustered within roughly $50 of Beats 360.

Three Buyer Budgets

Scenario 1, base purchase. A buyer who already owns USB-C charging equipment and does not want protection or extra cushions can stay at $349.99 before local sales tax. At an illustrative 8% tax rate, the checkout becomes about $377.99. The 8% rate is an assumption for this scenario, not a national sales-tax rate.

Scenario 2, launch customization. Add one promotional cushion kit at $9.99 and annual AppleCare+ at $14.99. The pre-tax commitment becomes $374.97. A buyer who already has a charger has no reason to add charging hardware simply because Apple sells it separately.

Scenario 3, new setup with charging gear. Use the $349.99 headphones, one promotional cushion kit at $9.99, the $19 Apple cable, the $19 Apple adapter, and $14.99 annual AppleCare+. The hardware subtotal is $397.98. Applying the illustrative 8% tax to that hardware adds $31.84. Adding AppleCare+ produces a modeled first-year total of $444.81.

After the cushion promotion ends, the same worked setup rises to $488.01 under the same tax assumption. The $43.20 difference comes from the cushion’s $40 price increase plus the example tax on that higher hardware price.

When the Premium Makes Sense

The Beats 360 price is easiest to defend when the buyer actually uses the features that separate it from Studio Pro. An independent workout-focused review found the replaceable knit cushions useful for handling sweat and highlighted the IPX4 rating, while also noting that the headphones can shift during more explosive exercise. The same review reports that the battery is replaceable, but no public replacement-battery price was available at launch.

That unresolved battery figure matters to lifetime ownership. Swappable cushions can refresh the surfaces that absorb sweat, and a replaceable battery could extend useful life beyond products that require a complete headphone replacement when battery capacity falls. Until Apple publishes the part and service price, it would be misleading to put a dollar value on that advantage.

Makes sense if

• You want full-size headphones for gym use and value an official IPX4 rating.
• You expect to wash, rotate, or replace contact cushions.
• You prefer Beats and want stronger ANC than Studio Pro.
• The $50 Studio Pro premium is small relative to the features you will use.

Does not make sense if

• Studio Pro already covers your listening needs for $50 less.
• You rely on wired lossless or 3.5mm listening.
• You would rather spend near $350 on a travel-focused ANC model.
• You are buying several cushion kits only for color changes after the launch discount expires.

Music-service costs are separate from the headphones. Current Apple Music pricing and Spotify Premium pricing can add recurring spending, but neither subscription is required to use Beats 360 as ordinary Bluetooth headphones.

Answers to Common Questions

How much do Beats 360 headphones cost?

Beats 360 cost $349.99 in the United States before local sales tax.

How much are replacement Beats 360 cushions?

Extra cushion kits are $9.99 through October 31, 2026 under the launch promotion. The stated standard price is $49.99.

Are Beats 360 more expensive than Beats Studio Pro?

Yes. Studio Pro now costs $299.99, so Beats 360 costs $50 more, a premium of about 16.7%.

Does Beats 360 include a charger?

No. A USB-C charging cable and power adapter are sold separately. Buyers who already own compatible USB-C charging hardware do not need to purchase Apple’s accessories.

How much should I budget for Beats 360 with extras?

A simple purchase can stay at $349.99 before tax. A modeled first-year setup with annual AppleCare+, one promotional cushion kit, an Apple USB-C cable, an Apple power adapter, and an illustrative 8% tax on the hardware comes to about $444.81.