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How Much Does Asana Cost?

Last Updated on October 5, 2024
Written by CPA Alec Pow | Content Reviewed by Certified CFA CFA Alexander Popinker

Asana has rapidly become one of the most widely used and popular project management platforms, offering tools to streamline team workflows, tasks, and processes. But how much does Asana actually cost across the various pricing tiers available in 2024?

In this guide, we’ll break down Asana’s full pricing structure across their Free, Starter, Advanced, and Enterprise plans. You’ll understand the complete range of features unlocked at each tier, how costs compare to competitors, and how to maximize value through billing options.

How Much Does Asana Cost?

Although you can use Asana for free, there are paid plans as well, with prices between $10.99 and $24.99+ per user/month, depending on the features you plan to use.

“Too many businesses overpay for plans with features they simply don’t leverage,” says Asana pricing expert Walter Jennings. “Carefully mapping user needs against the capabilities different tiers unlock prevents spending more than required.”

Asana makes the following primary pricing plans available:

Asana Free

  • For teams up to 10 users
  • Offers core task management
  • 2GB storage per user

Asana Starter

  • $10.99 per user/month billed annually
  • Unlimited users and projects
  • Expanded features like custom templates and forms

Asana Advanced

  • $24.99 per user/month billed annually
  • Adds advanced reporting, workload management and goal tracking

Asana Enterprise

  • Custom pricing based on needs
  • For large organizations and complex deployments

According to Tech.co, Asana offers a free plan for up to 10 users, which is ideal for individuals and small teams. The first paid tier, called the Starter plan, costs $10.99 per user per month when billed annually, or $13.49 per user per month if billed monthly.

For teams needing more advanced features, Monday.com notes that the Advanced plan is available at $24.99 per user per month when billed annually, or $30.49 per user per month when billed monthly. This plan includes additional functionalities like goals and advanced reporting.

According to Forbes, Asana also provides Enterprise and Enterprise+ plans, which are tailored for larger organizations and come with custom pricing based on specific needs. These plans offer enhanced security features and compliance options, but the exact costs are not publicly listed.

Asana’s Free vs. Paid Subscriptions

Asana Free Key Capabilities:

  • Up to 10 users
  • Basic task management
  • Project calendars and timeline views
  • Limited 2GB storage per user

Asana Starter Additional Capabilities:

  • Unlimited users and projects
  • Custom project templates
  • Advanced Gantt chart and timeline views
  • 250+ workflow automation rules per month

Asana Advanced Further Capabilities:

  • Workload management and capacity planning
  • Enhanced reporting and dashboards
  • Forms with branching logic
  • Expanded 3rd party software integrations

As teams scale, the added features and controls in paid tiers become essential for maximizing team collaboration, oversight, and productivity.

You might also like our articles about the cost of Salesforce, LinkedIn Premium, or Google Workspace.

Features Unlocked in Asana Paid

Workflow Automation

  • Starter Plan – 250 actions per month
  • Advanced Plan – 25,000 actions per month

Automate repetitive tasks to enhance productivity.

Customization

  • Access to more customizable fields, templates, forms and views to tailor workflows.

Advanced Project Visualizations

  • Gantt charts, Kanban boards, calendar views – enable flexible project planning.

In-Depth Reporting and Analytics

  • Advanced dashboards and visualizations to extract insights from work completed.

Administrative Oversight and Controls

  • Manage users, permissions, content, and settings from one dashboard.

Enhanced Support Options

  • Priority email and chat support included in paid plans.

Asana Enterprise Plan

The Asana Enterprise-tier plan offers:

  • Custom pricing tailored to needs
  • Premium technical support
  • Enhanced security and administrative controls
  • Unlimited users and expanded capabilities
  • Data loss prevention and compliance readiness

This top-tier Asana plan aims to support large, complex deployments across global enterprises with advanced requirements. Dedicated account management ensures ideal configuration.

Pricing varies based on customized deployment size and feature needs.

Asana Dashboard

Asana vs Leading Competitors

Asana vs. Trello Pricing

  • Asana offers more features but at a higher cost for advanced capabilities.
  • Trello’s free plan accommodates unlimited users for basic workflows.

Asana vs. Monday.com Pricing

  • Monday.com offers more visual customization and themes but at a higher cost for premium tiers.
  • Asana provides more baseline functionality per dollar spent.

Asana vs. ClickUp Pricing

  • ClickUp is cheaper on paper at upper tiers but offers a far more limited feature set.
  • Asana’s paid plans include more robust, enterprise-ready capabilities.
  • Asana offers greater value focused on enhanced productivity.

Asana vs. Jira Pricing

  • Asana costs less than Jira for smaller-scale deployments.
  • Jira provides vastly greater scalability but far higher costs at enterprise levels.
  • Asana offers strong capabilities for most sub-enterprise needs at affordable pricing.
Tool Free Plan Paid Plans Key Features Best For
Asana Yes, unlimited projects, tasks Premium: $10.99/user/month (advanced features)
Business: $24.99/user/month (portfolio, workload)
Enterprise: Custom pricing (advanced security)
Advanced project management, reporting, timeline view, rules Medium to large teams, complex projects
Trello Yes, unlimited cards, 10 boards Standard: $5/user/month (unlimited boards)
Premium: $10/user/month (timeline, calendar)
Enterprise: $17.50/user/month
Kanban boards, custom fields, basic automation Small teams, visual task management
Monday.com Yes, limited features Basic: $8/user/month (billed annually)
Standard: $10/user/month
Pro: $16/user/month
Enterprise: Custom pricing
Customizable dashboards, automations, timeline, calendar views Visual project management, customization
ClickUp Yes, with limited features Unlimited: $5/user/month
Business: $12/user/month
Enterprise: Custom pricing
Multiple views (list, board, calendar), goal tracking, time tracking Teams looking for affordable all-in-one PM tools
Jira Yes, 10 users, 2GB storage Standard: $7.75/user/month
Premium: $15.25/user/month
Enterprise: Custom pricing
Agile tools, Scrum & Kanban boards, advanced reporting, automation Teams managing large-scale software development

Answers to Common Questions

Is Asana paid worth it?

For teams that require enhanced workflow process automation, advanced reporting, data visualizations, control over projects, or features like custom fields and forms, Asana’s paid subscriptions like Starter and Advanced provide vastly greater capabilities and are likely well worth the price.

Can I use Asana for free forever?

Yes, you can continue using Asana’s Free version without ever paying anything if your team size remains under 10 users indefinitely. However, you’ll miss out on the majority of features and functionality that make Asana such a powerful project management solution at scale.

Is Asana cheaper than Jira?

Asana delivers strong collaboration and workflow management capabilities at affordable rates for solopreneurs up through mid-market businesses. But higher-end solutions like Jira offer vastly greater scalability, customization, and enterprise-grade features. However, Jira comes at a far higher cost at scale. For most SMBs, Asana provides ideal capabilities that Jira usually overkill for, at a more reasonable price point.

Expert Insights

“Avoid overpaying for features like advanced reporting or portfolios you likely won’t leverage fully,” advises Asana pricing expert Walter Jennings. “The Starter plan satisfies many small businesses’ core needs.”

“Regularly review usage data and talk to users about what’s working or not with your current Asana plan,” says Asana power user Theresa Iverson. “As needs evolve, you may require a pricing tier change.”

“Negotiate discounts for annual contracts, nonprofits, or bundles to maximize savings on Asana plans,” recommends procurement specialist Dylan Hayes. “There’s often flexibility available.”

Final Words

Target aligning specific Asana pricing tiers against your organization’s unique size, workflow complexity, and feature needs for optimal value. Avoid overspending on premature advanced capabilities when starter plans still facilitate collaboration. Right-size your investment.

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