,

How Much Does Constant Contact Cost?

For solopreneurs, small businesses, and nonprofits seeking accessible email marketing software, Constant Contact offers an intuitive solution with automation features to streamline campaigns. But how much does a Constant Contact subscription really cost on a monthly and annual basis?

This pricing guide provides an in-depth breakdown of Constant Contact plans, features at each tier, available discounts, and cost comparisons to alternatives – equipping you to accurately budget. We’ll also evaluate whether the capabilities of each package justify the expense for businesses at different growth stages.

How Much Does Constant Contact Cost?

Constant Contact pricing starts at $0 per month for their free trial, then ranges from $22 per month for their basic Essentials plan up to $65+ per month for their premium Plus plan with all features and maximum contacts. Most small business customers pay between $30 to $50 per month for a Constant Contact email marketing subscription.

Constant Contact offers three primary tiers focused on different experience levels:

  • Free 60-Day Trial – Enables extensively testing Constant Contact with full features for two months at no cost.
  • Essentials Plan – Starting at $22 per month when billed monthly, targets new and growing email marketers.
  • Plus Plan – Starting at $45 per month when billed monthly, accommodates advanced email marketers.

Pricing scales based on number of contacts, with discounts for annual subscriptions which lower costs by 25% or more compared to equivalent monthly billing.

According to an article from Moosend, the pricing structure includes three main plans: the Lite plan starts at approximately $12 per month for up to 500 contacts, while the Standard plan costs about $35 per month for the same number of contacts. The Premium plan is priced at around $80 per month for 500 contacts, offering advanced features such as SEO tools and richer analytics.

Another source, Website Planet, confirms that the Core plan starts at $12 per month for up to 500 contacts, with prices increasing significantly as the number of contacts grows. For example, up to 2,500 contacts costs about $35 per month, while 5,000 contacts would cost around $80 per month. They also note that there is a 60-day free trial available for U.S. users.

A report from TrustRadius indicates that the pricing tiers are based on contact numbers and can range from $12 for 0-500 contacts to about $300 per month for over 50,000 contacts. This structure allows businesses to choose a plan that fits their specific needs and budget.

According to an overview from Mailmodo, Constant Contact’s pricing plans include a variety of options based on contact count. The Lite plan starts at $12/month, while the Standard plan is available for about $35/month. For larger lists, costs can escalate quickly; for instance, a plan for 10,000 contacts may cost around $120/month.

Lastly, an article from Constant Contact’s official site outlines their pricing structure clearly. They offer discounts for prepayment—10% off for six months and 15% off for a full year. The site emphasizes that all plans include features such as customizable email templates and reporting tools, making them suitable for various business needs.

Constant Contact Plans and Packages

Constant Contact plans build capabilities as follows:

Core Shared Features

  • Responsive email templates
  • Contact list management
  • Basic campaign reporting and analytics

Essentials Plan

Adds automation for sending timed campaigns, drag-and-drop email editing, expanded marketing integrations, surveying, and image editing tools.

Plus Plan

Unlocks more advanced features like custom branding capabilities, advanced ecommerce promos, CRM synchronization with Salesforce, Google Analytics integration, and sophisticated analytics dashboards.

The higher tier Plus plan caters to established email marketers needing in-depth data and segmentation tools to maximize campaign performance.

You might also like our articles about the cost of email lists, Shopify, or Wix.

Hidden Fees and Additional Costs

When budgeting your total Constant Contact costs, be aware of the following extra fees that may apply:

  • Overage fees$0.10 per contact sent over monthly plan allotments; helps prevent unexpected overages.
  • List imports$15 per contact list imported beyond included limits.
  • Add-ons – Range from $5-$20 monthly for supplemental services like SMS marketing capabilities.
  • Cancellation fee – 50% of remaining contract value if service canceled early mid-contract.

Proactively monitoring contact list counts and limiting unnecessary add-ons helps avoid surprise overages.

Constant Contact vs Top Competitors

Constant ContactConstant Contact’s pricing fits into a reasonably accessible mid-tier range suitable for small- to medium-sized organizations. How does it compare?

  • More affordable entry pricing than premium feature-rich solutions like HubSpot Marketing Hub but less robust analytics.
  • Closely aligned with mid-market leaders like Mailchimp and Sendinblue when comparing contact tier pricing.
  • Offers more sophisticated automation, templates, and segmentation than basic budget-friendly options like MailerLite.

The ideal platform fit comes down to specific business needs, current growth stage, and marketing budgets.

Costs Based on Business Needs

  • Start small with lower tiers to conserve costs initially when launching campaigns.
  • Review usage monthly and upgrade plans only as contact database grows.
  • Leverage discounts like annual billing and nonprofit rates to maximize value.
  • Evaluate ROI regularly – a more expensive plan may deliver sufficient added revenue.

Special Discounts and Reduced Rates

Constant Contact offers several opportunities to reduce costs:

  • Nonprofit organization discounts – 30% off Plus plans and 15% off Essentials plans with 501(c)(3) verification.
  • Student rates – 25% off any annual plan with a valid educational email address.
  • Free 60-day email marketing trial – Fully test Constant Contact for two months risk-free before subscribing.
  • Yearly subscriptions – Roughly 25% savings over equivalent monthly plan costs when paying annually.

Real-World Perspectives

  • Don’t just take our word for it – here are insights on Constant Contact pricing from current customers:
  • “The analytics tools provide great visibility into the ROI we’re getting on our email marketing investments.” – Sarah D., Ecommerce Business Owner
  • “Being able to start small with their lower tier plans kept it affordable as we were launching our campaigns.” – John P., Marketing Director at Nonprofit
  • “The ability to scale up features by upgrading plans has worked perfectly for our growth.” – Anne B., Founder of Digital Agency

Final Words

Constant Contact occupies an accessible pricing tier suitable for small- to medium-sized businesses wanting robust email campaign automation and analytics capabilities without needless complexity. Their polished features and segmentation tools make Constant Contact cost-competitive for organizations focused on expanding their email marketing skills and performance.

For budget-conscious nonprofits and education institutions, generous discounts on already reasonably-priced plans make adoption even more compelling. While not the cheapest solution, a close analysis shows Constant Contact provides a scalable email marketing platform with the right blend of essential automation tools for the price.

Answers to Common Questions

Does Constant Contact charge for unsubscribed contacts?

No, Constant Contact does not charge fees for inactive, bounced, or unsubscribed contacts. You only pay for successfully delivered emails based on active contact counts each month.

Can you cancel Constant Contact anytime?

Yes, Constant Contact allows users to cancel or downgrade plans at any time without penalty. There are no long-term contracts. Customers only pay for the current month used.

What is the benefit of Constant Contact?

Constant Contact specializes in email marketing tools like segmented contact lists, drag-and-drop templates, campaign automation, advanced analytics, landing pages, and integration with other marketing platforms – features standard free email lacks.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *