How Much Does Hallmark Plus Cost?

Published on October 23, 2025 | Prices Last Reviewed for Freshness: November 2025
Written by Alec Pow - Economic & Pricing Investigator | Content Reviewed by CFA Alexander Popinker

Educational content; not financial advice. Prices are estimates; confirm current rates, fees, taxes, and terms with providers or official sources.

Hallmark+ is Hallmark’s own subscription service that blends an on-demand streaming library of originals and classics with monthly shopping perks through Crown Rewards, so price is not just the fee you pay but also what you get back in coupons and free cards.

As of October 2025, Hallmark+ lists $7.99 per month or $79.99 per year after a 7-day free trial, with member perks that can offset part of the spend if you already shop for cards and gifts.

Hallmark previously licensed a “Hallmark hub” inside Peacock, but that arrangement ended on May 1, 2025, so new Hallmark movies and shows now stream on cable Hallmark channels or inside Hallmark+ itself. That change matters to budgeting, since you can no longer rely on a Peacock plan to catch new Hallmark premieres.

Article Insights

• Hallmark+ is $7.99/mo. or $79.99/yr., both with perks and a 7-day trial.
• The Peacock hub ended on May 1, 2025, so budget for Hallmark+ or a live bundle instead.
• Annual prepay effective rate is $6.67/mo., and monthly $5 coupons can significantly offset spend if you already shop (see program terms).
• Cheapest live Hallmark lineup is usually Frndly TV at $8.99/mo., with an option to add Hallmark+ in-app.
• Philo costs $33/mo. and includes the three Hallmark channels, which may replace multiple niche apps.
• Watch for seasonal bundles like Hallmark+ + STARZ at $13.99/mo. on Prime Video Channels.

How Much Does Hallmark Plus Cost?

The headline rates are straightforward, Hallmark Plus costs $7.99 monthly or $79.99 annually. The annual plan works out to an effective $6.67 per month before tax. Both plans include identical streaming features plus retail perks like a $5 Gold Crown coupon each month, a free custom greeting card each month, and unlimited eCards when you link your Crown Rewards account.

Perks have rules. The monthly $5 coupon requires a minimum purchase and can be used in Gold Crown stores or at Hallmark.com, and one coupon is issued per member per month. If you already buy cards or gifts regularly, that recurring coupon can defray a meaningful share of your subscription outlay over a year.

Hallmark+ publicly advertises a 7-day free trial on direct sign-ups and through some partners, with occasional seasonal promotions that override the standard trial. Always check the offer text, since some promos replace the free week with a low introductory price. Deals end fast.

Table: Hallmark+ and common ways to watch Hallmark content

Prices are list rates before tax, recorded from provider pages and recent industry coverage. Always verify current offers before buying.

The annual plan especially includes additional benefits like birthday and anniversary gifts, exclusive experiences, a keepsake ornament, and early access to Hallmark Channel and Hallmark Mystery series a day before cable broadcast (Variety).

The Hallmark Plus platform, launched in fall 2024 to replace Hallmark Movies Now, combines streaming entertainment with lifestyle perks to create a “lifestyle bundle”. Subscribers gain access to exclusive unscripted shows, original movies, and signature holiday content. The service occasionally offers promotions, including discounted trial periods such as $3 for three months, providing an affordable introduction to new subscribers (USA Today; community deals on Reddit).

Hallmark Plus also integrates with Hallmark’s retail loyalty programs, offering members increased rewards points and discounts at physical and online stores. The platform supports streaming on multiple devices and aims to broaden Hallmark’s audience with new genres like holiday-themed competitions and home renovation series alongside traditional romantic dramas. This combination of media and retail benefits differentiates Hallmark Plus in the streaming market (MyBundle TV overview; pricing FAQ on Hallmark Care).

Real-Life Cost Examples

Solo monthly with standard trial. You start a free week in November, then the card on file bills $7.99 after 7 days. If you keep the plan all year with no pauses, you will be charged for 11 full months in the first 12-month window, or $87.89 before tax, since one week was free. If you redeem all twelve $5 coupons on things you already buy, you can offset up to $60 in retail spend over that same period.

Annual prepay math. Pay $79.99 upfront and your effective monthly rate drops to $6.67. If you also use each monthly $5 coupon on normal purchases, your net subscription outlay can feel closer to $19.99 for the year, since the discounts stack on shopping you would do anyway.

Live-TV household that wants everything. Frndly TV carries all three Hallmark linear channels from $8.99 per month, and it offers Hallmark+ as an add-on for $8 in the same app (see the Frndly help article). If you combine Frndly Basic plus the Hallmark+ add-on in December, your total is roughly $16.99 for that month, still below most larger bundles.

Also interesting, our articles on Angel Studios, Real Debrid, or Pasionflix.

Prime Video Channels bundle. During summer 2025, Hallmark+ and STARZ offered a $13.99 per month bundle with a 7-day trial at sign-up—a low-friction route to both libraries for a holiday binge.

Cost Breakdown

Base subscription and taxes. Direct billing from Hallmark+ is $7.99 monthly or $79.99 annually, plus any applicable sales tax based on your state.

Perks that offset out-of-pocket. The $5 monthly coupon, a free custom card each month, and periodic gifts for annual members are administered through Crown Rewards and carry a few exclusions, which matter when you estimate your effective cost.

Third-party channels and bundles. Buying Hallmark+ as a channel in other apps can change your total, either up or down, depending on bundles and promos (e.g., inside Frndly or as part of a STARZ bundle).

Price-change language. Hallmark’s supplemental terms reserve the right to modify benefits and offers, with updates posted to the official site (Hallmark+ terms). That means long-term budgeting should account for potential price adjustments or perk changes in future cycles.

Factors Influencing the Cost

Term length. Annual prepay lowers your list rate and simplifies renewal planning—the math is clean, and for many Hallmark fans who binge through Q4, committing for a year avoids peak-season churn.

Promotions. Partners sometimes swap the 7-day trial for a low introductory price. Time activation when a favorite series lands if you can.

Platform choice. Buying direct from Hallmark centralizes perks inside your Crown Rewards profile, while purchasing Hallmark+ through a live-TV app consolidates access with your channels—pick the path that fits your household.

Seasonal demand. Big holiday drops add value per month, so activating in late October or early November can maximize the trial period and first paid month when premieres cluster (People.com launch slate).

Alternative Products or Services

Frndly TV. Starts at $8.99 per month and includes all three Hallmark linear channels plus other feel-good networks. It is the cheapest route to live Hallmark for many households, and you can add Hallmark+ inside the same app if you want the on-demand library too (see how to watch Hallmark without cable or the Frndly free-trial guide).

Philo. Costs $33 per month as of October 2025 and includes the three Hallmark channels with unlimited DVR (Philo), making it a solid option if you also want AMC, HGTV, and other lifestyle networks in one bill.

Sling. To get Hallmark networks on Sling, add Lifestyle Extra ($6) to a base plan that starts around $46 per month, so plan for roughly $52 per month (channel list).

Fubo. A premium live-TV bundle that is now $85 per month at entry—includes Hallmark networks but is a big jump in price, so it only pencils out if you also want sports and a broader grid (The Verge).

Ways to Spend Less

Choose annual prepay for an immediate discount, then decide whether to pause or keep active in the off-season based on your watch list. Stack seasonal promos when offered, and always link Crown Rewards so the monthly $5 coupon and free monthly card show up in your account. If your goal is live Hallmark channels at the lowest price, Frndly TV usually wins; Philo costs more but can replace multiple niche apps.

Expert Insights & Tips

Cord-cutting reporters emphasized that Peacock’s hub exit shifted value back to Hallmark’s own service, so your best bet for next-day Hallmark originals is Hallmark+ itself or a live-TV bundle with DVR for the linear premieres. Budget leaders for live Hallmark are generally Frndly and Philo; Sling requires an add-on and Fubo sits at the premium end.

Total Costs

Think of an annual Hallmark+ membership as $79.99 plus tax, minus any value you extract from twelve $5 coupons and twelve free cards. If you regularly buy ornaments or gifts, member extras can add delight per dollar, especially around Keepsake Ornament season.

Hidden & Unexpected Costs

Expect sales tax on subscription charges, and remember that some promos apply only if you keep auto-renew active. Third-party platforms can have different refund windows, so always read the fine print before starting a trial through a partner app.

Refund, Support, and Credits

Hallmark routes most subscription questions through its Care portal, where you can manage the trial, see benefit eligibility, and review coupon rules. If you hit a technical issue, support can advise on goodwill credits or next steps (How to use Hallmark+ benefits).

Payment Options

You can subscribe directly on Hallmark’s site using standard cards, or you can attach Hallmark+ to a partner like Frndly or Prime Video Channels and keep it with your existing media bill. Direct sign-up is the simplest way to guarantee your Crown Rewards perks post correctly.

Perceived Value vs Alternatives

If you only want on-demand Hallmark stories and you shop for cards, Hallmark+ delivers the best cost-to-benefit ratio. If you want live premieres and lots of lifestyle channels, Philo is the richer bundle, while Frndly is the lowest live price and pairs nicely with a temporary Hallmark+ add-on.

Opportunity Cost & ROI

One way to measure value is cost per hour watched. A December binge on Hallmark+ for $7.99 plus coupons that you actually redeem can beat a $52 Sling configuration or an $85 Fubo plan, yet those live bundles may still win if you rely on DVR and watch across several channels nightly. Choose the fit that matches your time.

Seasonal & Market-Timing Factors

Fall through early January brings clusters of new movies and limited-run series, which concentrates value into a three-month window. Activate near the first premiere you care about, ride the 7-day trial, and keep the plan through your favorite event weeks, then reassess in mid-January.

Answers to Common Questions

What is the standard Hallmark+ price today?

$7.99 per month or $79.99 per year after a 7-day free trial, perks included for both tiers.

Is there still a Hallmark hub on Peacock?

No. The Peacock partnership ended on May 1, 2025, and new content streams on Hallmark’s cable channels or inside Hallmark+.

What is the cheapest way to get the live Hallmark channels?

Frndly TV typically has the lowest list price for all three linear Hallmark networks, starting around $8.99 per month.

Can I bundle Hallmark+ with another service?

Yes. A mid-2025 promo bundled Hallmark+ with STARZ for $13.99 per month via Prime Video Channels, and similar partner deals pop up during peak seasons.

How do the perks work each month?

Link Crown Rewards to receive one $5 coupon and one free custom card per month, subject to posted rules and exclusions (Crown Rewards on Hallmark+).