How Much Does LinkedIn Sales Navigator Cost?

Last Updated on October 1, 2024
Written by CPA Alec Pow | Content Reviewed by CFA Alexander Popinker

LinkedIn Sales Navigator offers a powerful sales engagement platform leveraging LinkedIn’s vast professional network data. But what exactly does LinkedIn Sales Navigator cost? In this comprehensive pricing guide, we’ll break down the subscription tiers, features, free trial options, discounts, and whether Sales Navigator provides strong ROI for sales teams.

With over 722 million users, LinkedIn represents the world’s largest professional social network. Sales Navigator strategically taps into all of this data for enhanced B2B lead generation and sales prospecting. Having a clear handle on its pricing structure and capabilities helps determine if this sales tool could benefit your team and provide a positive return on investment.

How Much Does LinkedIn Sales Navigator Cost?

LinkedIn Sales Navigator costs range from $79-$119 per user monthly when billed annually, or $99-$149 when paying month-to-month. Large enterprises can also request custom “Enterprise” pricing packages.

LinkedIn Sales Navigator offers three primary subscription package tiers available to prospective business customers:

• Sales Navigator Core – $99.99 per user/month billed monthly or $79.99 annually per user
  Best for individuals and small teams needing basic sales features
• Sales Navigator Team – $149.99 per user/month or $119.99 annually per user
  Designed for larger sales teams of 5-20 users with more robust collaboration needs
• Sales Navigator Enterprise – Custom quoted pricing
  For large enterprise sales organizations requiring tight IT integration and premium support

The higher tier packages provide more InMail credits for reaching out to prospects, increased Lead Builder saved leads storage, customized analytics dashboards, and more advanced CRM system integration capabilities. Volume discounts are available for larger teams or organizations.

“We recommend most mid-sized sales teams start with the Team package, as the shared tools for tracking prospects and collaborating on accounts provides broader value across sales reps versus just having individuals on standalone Core plans,” says LinkedIn Sales Navigator expert Walter Sosa.

According to Kaspr, the Sales Navigator Core plan is priced at $79.99 per month when billed annually, while the Advanced plan costs $135 per month. The Advanced Plus plan is significantly more expensive at around $1,600 per month, designed for larger teams and enterprises. A one-month free trial is available for new users across these plans.

According to Findymail, the pricing for LinkedIn Sales Navigator includes several tiers: Core at $99 per month, Advanced at $149 per month, and Advanced Plus at $1,600 per month. They also mention that a 25% discount is available if paid annually, making it more economical for long-term users.

As detailed by Prospeo, the Sales Navigator Core plan costs $99/month, while the Advanced plan is available for $149/month. The Advanced Plus plan is priced at $1,600/month, which includes extensive features suitable for enterprises. This tier offers advanced CRM integrations and detailed analytics to enhance sales strategies.

According to SmartReach, LinkedIn Sales Navigator offers a Core plan at $99.99/month and an Advanced plan at $149.99/month. The annual pricing provides savings, with the Core plan costing approximately $959.88/year when billed annually. The Advanced Plus plan is available only on an annual basis starting at $1,600/year.

Lastly, as noted by Skrapp.io, the pricing structure for Sales Navigator includes a Core plan at about $99/month, an Advanced plan at around $149/month, and an Advanced Plus option starting at $1,600/year. They emphasize that these plans come with various features tailored to enhance sales prospecting and lead management.

Features Included

Here is an in-depth look at some of the main features included across the different Sales Navigator subscription package options:

Sales Navigator Core Package

• 50 InMail messages per month for prospect outreach
• Advanced LinkedIn search filters and lead recommendations
• Individual user focus with standalone access

Sales Navigator Team Package

• All features from Sales Navigator Core
• Shared Team Accounts for collaborative prospecting
• 200 InMail messages per month shared across the team
• CRM system integration to sync LinkedIn data
• 10,000 Team Leads storage in Lead Builder to save and track prospects

Sales Navigator Enterprise Package

• Includes all features from Sales Navigator Team
• Unlimited InMail messages for conducting prospect outreach
• Premium integrations with CRM, Marketing Automation, and other systems
• Advanced admin controls, usage analytics, and dedicated support
• API access for developers
• Customization to specific enterprise sales needs

The Enterprise tier also allows for further tailored configuration as needed by large global sales organizations.

You might also like our articles on the cost of Twilio, LinkedIn Recruiter, or Google Workspace.

Additional Costs

Along with the core per user subscription package fees, other supplementary costs to potentially budget for include:

• CRM system integration – Extra configuration fees may apply to technically integrate tools like Salesforce, Microsoft Dynamics 365, or HubSpot.
• InMail credit packs – Packages of 100 additional InMail messages can be purchased starting at $10 per 100 credits. Unused credits roll over month-to-month.
• Increased user headcount – For Team and Enterprise packages, per user pricing applies so total costs scale up linearly with more users.

LinkedIn Sales Navigator vs Other Sales Tools

So how does LinkedIn Sales Navigator stack up cost-wise against other sales tools and competitors in the space? Here is an overview:

• ZoomInfo – Comprehensive sales intelligence platform starting at $5,000 per year for core features. Represent a substantially larger investment than Sales Navigator for most use cases.
• Outreach.io – Specialized sales engagement software focused on email sequencing and automations. Starts at $100 per user per month so similar monthly cost.
• LinkedIn Premium Subscriptions – Run $75 per month but lack many Sales Navigator capabilities like InMail, Lead Builder, CRM integration and analytics.

For most sales professionals and teams needing robust contact management, lead recommendations, tailored communications, and deeper networking capabilities, Sales Navigator provides very strong value leveraging the vast LinkedIn user database and professional data available.

“LinkedIn Premium gives individuals great personal branding tools, but Sales Navigator truly optimizes tapping into LinkedIn for sales prospecting at scale,” explains Walter Sosa, LinkedIn Sales Navigator expert. “Well worth the price premium for serious sales use.”

Purchase Considerations

Several important factors influence LinkedIn Sales Navigator pricing levels and considerations:

• Number of user seats and licenses needed – Per user pricing makes Sales Navigator more affordable for larger teams.
• Monthly vs annual billing cycles – Opting for annual billing results in savings of up to 25%
• Specific feature needs – Large enterprises may need a custom plan and pricing based on advanced functionality required and IT ecosystem integrations desired

Carefully optimizing your user counts, billing cycles, and plan tier selections based on both current needs and expected future growth or changes enables maximizing value from your Sales Navigator investment.

Best Practices for LinkedIn Sales Navigator

If investing in LinkedIn Sales Navigator for your sales team, be sure to follow these best practices to get the most value from the platform:

• Fully leverage Sales Navigator’s advanced filters to pinpoint accounts and contacts meeting your ideal customer profile.
• Consistently use lead recommendations and SSI scores to identify attractive prospects you may have otherwise overlooked.
• Personalize InMail communication using merge fields to boost open and response rates when conducting outreach at scale.
• Keep CRM data like Salesforce meticulously synced so all information on contacts and accounts is automatically enriched with LinkedIn profile data.

Proactively optimizing processes and workflows to take full advantage of Sales Navigator’s capabilities results in higher sales productivity, increased prospect engagement, and accelerated pipeline growth.

“Having powerful tools and data is just the first step – you need to closely align operations around Sales Navigator to move the revenue needle,” emphasizes Walter Sosa, LinkedIn sales expert. “Proper execution drives ROI.”

Answers to Common Questions

What’s the key difference between Sales Navigator and Premium subscriptions?

Premium provides individual job seeker and branding features. Sales Navigator focuses on team-based sales prospecting tools like InMail, lead recommendations, CRM integration, and analytics not in Premium.

Is LinkedIn Sales Navigator worth the price for professionals?

For sales teams already heavily using LinkedIn for lead generation, Sales Navigator’s advanced filters, saved leads, activity tracking, and communication tools provide substantial value by optimizing workflows.

How effective is LinkedIn Sales Navigator for sales prospecting?

With over 722 million users, Sales Navigator effectively enables tapping into LinkedIn’s data and filters to accurately identify qualified prospects, enrich contact information, and drive meaningful engagement with the right decision makers. Most users find it very effective if properly utilized.

Expert Insights

“Consider both short and long-term prospecting goals – InMail provides immediate outreach, while Lead Builder and CRM integration compound benefits over time,” recommends sales expert Mark Choi.

“Accurately model potential usage by sales reps during an initial free trial period before committing,” advises sales technology analyst Tina Jeong. “This helps right-size your plan.”

“Schedule thorough onboarding and training when first rolling out to quickly maximize adoption and utilization across your sales team,” suggests Walter Sosa, LinkedIn Sales Navigator expert. “Fast ramp-up drives ROI.”

Final Words

While not free, for enterprise sales teams committed to optimizing their LinkedIn presence and already paying for premium CRM tools, LinkedIn Sales Navigator can provide high value viewing it as an integrated component of your tech stack. But educate your team on all capabilities, implement targeted processes that leverage its strengths, and regularly analyze usage data to maximize this investment.