How Much Does a Peacock TV Subscription Cost?

Last Updated on December 28, 2025 | Prices Last Reviewed for Freshness: January 2026
Written by Alec Pow – Economic & Pricing Investigator | Content Reviewed by CFA Alexander Popinker

Educational content; not financial advice. Prices are estimates; confirm current rates, fees, taxes, and terms with providers or official sources.

Peacock (owned by NBCUniversal) sits in an odd spot in the streaming market: the list price is often lower than many big-name services, but the real Peacock TV subscription cost can change a lot depending on whether you pick a limited plan, pay annually, use a promo, or subscribe through a bundle. If you’re budgeting monthly streaming, the question is not only the headline fee, it’s what you’ll actually pay after taxes, renewal rules, and any partner pricing you qualify for.

Plan names also confuse people. As of late 2025, Peacock’s public consumer pricing can appear as three tiers on the plans flow: Select (a limited library with ads), Premium (broader catalog with ads, including many sports/events and originals), and Premium Plus (mostly ad-free on-demand with some exceptions, plus downloads and your local NBC channel live where available). Because Select is positioned as a limited option, it can look like “the old cheap Peacock” at first glance, but it may not include the exact titles that motivated the subscription in the first place.

Pricing also moved in a noticeable step in 2025, which is why older answers can be wrong depending on when someone last checked. The safest habit is to verify today’s list price and plan limits on Peacock’s plans page before you subscribe, then decide whether monthly flexibility or annual savings fits your situation.

Article Highlights

• Current Peacock list prices commonly show Select at $7.99/month, Premium at $10.99/month, and Premium Plus at $16.99/month, with annual options at $79.99, $109.99, and $169.99 before tax.
• Annual pricing is effectively about two months “free” versus paying monthly for 12 months, and it typically becomes cheaper if you’ll keep Peacock for about 10 months+.
• Premium is the median plan price and the most common “full Peacock with ads” option at $10.99/month.
• Premium Plus is mostly ad-free on-demand with some exceptions and includes downloads for select titles plus additional live features where available.
• Promos and bundles can materially lower your effective monthly cost, but renewals can jump back to standard pricing if you don’t cancel.

How Much Does a Peacock  TV Subscription Cost?

For U.S. consumers, Peacock’s current list pricing typically breaks into three tiers on the plans page: Select at $7.99 per month or $79.99 per year, Premium at $10.99 per month or $109.99 per year, and Premium Plus at $16.99 per month or $169.99 per year, before tax. Peacock notes that taxes may apply, so your billed total can be slightly higher depending on your state and how you subscribe.

If you want a simple budgeting shortcut, those three monthly list prices average to about $11.99 per month, and the median is $10.99 (Premium). That is not a scientific “market average,” but it’s a practical midpoint if you’re comparing multiple streaming services side by side.

Annual billing is the built-in discount lever. Compared with paying monthly for 12 months, annual pricing saves about two months’ worth of payments in each tier. Using list prices, Select saves about $15.89 per year, Premium saves about $21.89, and Premium Plus saves about $33.89. A useful rule of thumb: annual becomes cheaper if you expect to keep Peacock for roughly 10 months or longer.

One nuance that matters for “cheapest plan” shoppers: Peacock describes Select as a limited library tier, and its plan notes highlight exclusions (including Peacock Originals) and a more restricted catalog versus Premium. If you subscribe mainly for originals or the broadest library, Select can be cheaper up front but more expensive in practice if you upgrade quickly.

Real-Life Cost Examples

A common household pattern is “Premium monthly during the season.” A viewer who wants the fuller Peacock catalog but can tolerate ads often lands on Premium at $10.99 per month. If you assume a typical digital-tax range (for example, 0% to 10% depending on location and checkout method), a $10.99 plan can land closer to roughly $10.99 to $12.09 on the statement.

Another pattern is “annual set-and-forget.” Premium annual at $109.99 works out to about $9.17 per month before tax, and Premium Plus annual at $169.99 works out to about $14.17 per month before tax. Annual billing also narrows the upgrade gaps: Premium Plus is $6 more per month than Premium on monthly pricing, but about $5 more per month on an annual equivalent.

Promotions can blow up the normal math. For example, a widely discussed promotion offered a one-year Peacock Premium plan for $24.99 (roughly $2.49 per month for that year), as covered by Kiplinger. The catch is renewal: promo offers can auto-renew at the then-current standard annual price unless you cancel before the renewal date.

Partner pricing is the other “real-life” outlier. Some households effectively pay $0 out of pocket for Peacock Premium during certain partner promotions or eligibility windows, then only pay if they choose to upgrade to Premium Plus for fewer ads and downloads. The eligibility details vary and can change, so it’s worth checking your partner account benefits before subscribing at full price.

Cost Breakdown

Peacock’s base charge is simple: plan price (monthly or annual) plus tax where applicable. What changes the experience is primarily ads vs. fewer ads and feature access.

Premium Plus is not a perfect “no-ads ever” plan. Peacock describes Premium Plus as mostly ad-free on demand, but notes that some programming will still contain ads due to streaming rights, live channels, and live sports/events. So the upgrade buys a quieter on-demand library, not a universal ad-free guarantee across everything.

Premium Plus also includes feature value that matters for some users. Peacock positions Premium Plus as including downloads for select titles on mobile and access to your local NBC channel live where available, which can matter for travelers and households that want NBC live without a cable login.

Bundles can change your effective monthly spend. Reuters reported a U.S. bundle pairing Apple TV+ with Peacock, priced at $14.99 per month for Apple TV+ plus Peacock Premium and $19.99 per month for Apple TV+ plus Peacock Premium Plus, in this Reuters report. If you already planned to pay for both services, a bundle can lower the combined cost; if not, it can raise your monthly total while still being worth it for households that watch both.

Factors Influencing the Cost

The biggest driver is Peacock’s own pricing schedule. In 2025, Peacock adjusted pricing and introduced a lower-priced tier, which is why different guides sometimes describe different plan lineups depending on timing and availability. News coverage of the 2025 pricing change also explained why some subscribers saw the increase on different renewal timelines.

Another driver is the plan you actually need. Select is priced lowest, but it’s positioned as a limited library tier with content restrictions and exclusions, while Premium is the “most households” option at $10.99 and Premium Plus is the higher tier at $16.99 for fewer ads and added features.

Finally, external pricing can override list price. Promotions, annual billing, and bundles (like the Apple TV+ bundle) can all materially change what you pay compared with a simple “Peacock costs X” answer.

How does Peacock stack up to Netflix, Hulu, Amazon Prime, and other streaming services?

Alternative Products or Services

Peacock’s closest comparisons are other general entertainment streaming services that sell a cheaper ad-supported plan and a more expensive ad-light or ad-free plan. The practical budget question is whether Peacock’s NBC library, sports/events, and specific franchises are “must-have” for your household, because Peacock is often purchased for a narrow set of shows or seasons rather than as the one service someone watches daily.

Another alternative approach is seasonal subscribing. If you mainly want Peacock for a sports stretch, a specific series, or a short run of releases, a shorter monthly run can cost less than paying year-round. The tradeoff is that annual pricing is cheaper if you’ll keep Peacock for about ten months or more.

Ways to Spend Less

The first savings lever is annual billing. Compared with paying monthly for 12 months, annual pricing reduces the effective monthly cost and is usually cheaper once you expect to keep Peacock for roughly ten months or longer.

The second lever is promotions, but they require discipline. If you use promo pricing, set a reminder a week before renewal so you can decide whether Peacock still earns its spot in your streaming lineup before it renews at standard pricing.

The third lever is partner eligibility and bundles. Before paying full price, check whether you already qualify for a partner offer through an existing service you pay for, then upgrade only if you truly need Premium Plus.

Finally, choose the tier that matches your actual viewing. Select is cheaper but limited. If you want the broadest catalog, starting at Premium can be cleaner than paying for Select and upgrading right away.

Peacock plan pricing table

The table below summarizes the core Peacock subscription price points commonly shown in the U.S. as of late 2025, before tax, and what each tier is designed to cover.

Worked total cost example

Here is a realistic “total bill” example for budgeting. A household picks Premium monthly at $10.99 and keeps it for six months for sports and a handful of series. If you assume a 0% to 10% tax range depending on location and checkout method, the monthly charge could land around $10.99 to $12.09, and the six-month total could land around $65.94 to $72.54. If the same household instead buys Premium annual at $109.99, annual becomes cheaper if they would have stayed subscribed for roughly ten months or longer.

Hidden costs and small-print realities

Peacock does not typically stack mandatory add-ons the way some cable bundles do, but there are still “hidden” budget pressures. Taxes are the most common. Renewal at a higher list price after a promo is the second. The third is plan mismatch: paying for Select and then realizing the title you want is in a different tier.

Another reality is that Premium Plus is not a universal ad-free promise. Peacock describes that some programming will still contain ads, including channels and live sports/events, plus certain shows and movies due to rights. If your main goal is “no ads ever,” set expectations before paying $16.99 per month.

Answers to Common Questions

Is Peacock still free?

Peacock has shifted away from broadly offering a free tier to new users, and current consumer sign-up flows focus on paid tiers. Availability can also differ based on legacy accounts and partner access, as reported by TechCrunch.

What is the cheapest Peacock plan right now?

The lowest-priced tier shown on Peacock’s plans page is typically Select at $7.99 per month or $79.99 per year, but it is positioned as a limited library tier with restrictions.

What is the difference between Premium and Premium Plus?

Premium is ad-supported and priced at $10.99/month. Premium Plus is priced at $16.99/month and is mostly ad-free on demand with some exceptions, and it includes downloads for select titles plus additional live features where available.

Is the annual plan actually cheaper?

Yes, if you’ll keep Peacock for roughly ten months or longer. Premium annual at $109.99 is cheaper than twelve months at $10.99, and Premium Plus annual at $169.99 is cheaper than twelve months at $16.99, before tax.

Can I get Peacock cheaper through a bundle?

Sometimes. Peacock can be discounted through promotions or included via bundles; for example, Reuters reported an Apple TV+ plus Peacock bundle that changes the combined monthly total if you already pay for both services.