How Much Does the Dyson CameraJet Toothbrush Cost?

Published on September 2, 2026 | Written by Alec Pow
This article was researched using 10 sources. See our methodology and corrections policy.

The Dyson CameraJet costs $499.99 in the U.S. Dyson’s new oral-care device combines powered brushing, a camera-guided interdental jet, a refill dock, app connectivity, and replaceable components in one system. The current Dyson CameraJet listing shows the Ceramic Pink version at that price.

The sticker price is only part of the spending. Replacement heads cost $29.99 per two-pack, creating a first-year hardware-plus-head budget of about $529.98 for one user. Three years of hardware and scheduled head replacements come to roughly $649.94 before mouthrinse, toothpaste, tax, repairs, or optional replacement parts.

CameraJet is priced per complete toothbrush system rather than per brush handle. Replacement heads, liquid used by the precision-flossing system, battery life, and future spare-part needs shape the longer ownership bill.

How Much Does the Dyson CameraJet Toothbrush Cost?

Dyson CameraJet costs $499.99 (at $30 per hour, earning that amount would take about 2.1 full-time workdays, before taxes). Budget about $529.98 for the first year with scheduled brush-head replacement and about $649.94 across three years before liquid consumables and other extras.

Important numbers

• CameraJet hardware at $499.99
• Two replacement heads at $29.99
• Steady-state annual head cost at $59.98
• Three-year hardware-plus-head cost at $649.94
• Replacement battery at $59.99

What the $499.99 buys

CameraJet is more than a premium electric toothbrush. Dyson combines sonic brushing with a targeted liquid jet, a macro camera, pressure and technique sensors, Wi-Fi connectivity, and MyDyson app guidance. The camera captures 28 images per second and uses Dyson’s Gap Optical Targeting system to identify interdental spaces, allowing the jet to direct liquid into those gaps during cleaning.

The current product page also shows a refill dock, two brush heads, an anti-gravity tank, charging cable, swappable battery, and travel case among the supplied hardware. That structure puts CameraJet closer to a smart toothbrush and integrated liquid-flossing setup than to a conventional rechargeable brush. The purchase price should not be split into invented values for the camera, dock, brush motor, battery, or jet because Dyson does not publish component-level pricing for the original package.

Buyers comparing the device with the broader cost of oral care should also separate home equipment from professional dental cleaning costs, since CameraJet does not replace examinations or preventive dental visits.

The system is expensive by toothbrush standards. Its feature mix is also unusual enough that direct comparisons need more than sticker price alone.

$100 more than Oral-B iO Series 10

One of the closest premium-brush benchmarks is Oral-B’s iO Series 10. Oral-B currently lists the iO Series 10 at $399.99, compared with CameraJet at $499.99 (about 2.1 full-time workdays at $30 per hour). The arithmetic produces an exact $100 Dyson premium. Relative to Oral-B’s price, that is about 25% more.

That premium buys a different feature combination rather than merely a more expensive electric motor. Oral-B emphasizes real-time brushing guidance through its iO Sense smart charger, pressure feedback, and seven brushing modes. Dyson adds the integrated macro camera and precision-flossing jet, allowing one handle to perform brushing and targeted liquid cleaning. The comparison is useful for someone who already expects to spend several hundred dollars on a connected toothbrush. A buyer who only wants high-end brushing can save $100 at current list prices by choosing Oral-B. A buyer specifically attracted to the CameraJet camera and jet system is paying the premium for functions the competing brush does not package in the same way.

Philips and Waterpik

Philips and Waterpik create two more useful benchmarks. Philips currently advertises its Sonicare 9900 Prestige at $349 under its buy-and-subscribe option, with the page stating that this price is $50 (about 1.7 hours of work at $30 per hour) below MSRP. CameraJet costs $150.99 more than that current Philips entry, a premium of about 43.3%.

Premium oral-care device	Current reference price	CameraJet difference
Dyson CameraJet	$499.99	Reference
Oral-B iO Series 10	$399.99	$100 less
Philips Sonicare 9900 Prestige	$349	$150.99 less
Waterpik Sonic-Fusion 2.0 MSRP	$179.99	$320 less
Waterpik Sonic-Fusion 2.0 current sale	$139.99	$360 less

Waterpik publishes a $179.99 MSRP for Sonic-Fusion 2.0, a brushing-and-water-flossing system. CameraJet is $320 higher, or about 177.8% more. Waterpik’s official store currently discounts the same model to $139.99, stretching the gap to $360.

Replacement heads

Dyson’s recurring brush-head expense is easier to calculate than its liquid cost. A two-pack of CameraJet heads costs $29.99, and Dyson says each head is engineered for three months of use. One user following that schedule needs four heads across a full steady-state year, equal to two packs and $59.98.

The head schedule matters. CameraJet ships with two heads, enough for about six months using Dyson’s stated three-month interval. That means a new owner does not need to spend another $59.98 during the first year. One additional two-pack at $29.99 covers months seven through twelve, pushing the first-year hardware-plus-head subtotal from $499.99 to $529.98.

From the second full year onward, scheduled head spending is about $59.98 annually if one person uses the brush and replaces heads on Dyson’s timetable. Each head effectively costs just under $15 when the two-pack price is divided evenly. Actual timing can differ because the handle’s RFID system monitors use and signals when replacement is due.

Three years of ownership

A longer horizon shows why the $499.99 sticker price should not be treated as the entire ownership bill. Dyson’s three-month head interval implies 12 heads over 36 months for one user. The original package supplies two, leaving 10 additional heads. Five replacement packs at $29.99 each cost $149.95.

• CameraJet hardware at $499.99
• Five replacement two-packs at $29.99 each
• Replacement-head subtotal at $149.95
• Three-year hardware-plus-head total at $649.94

This is the article’s worked ownership example. Spread evenly over 36 months, $649.94 equals about $18.05 per month, or around $216.65 per year. Those figures do not include mouthrinse, toothpaste, sales tax, repairs, or replacement hardware. They also do not include a battery because Dyson says its CameraJet battery has a lifespan of up to five years. The comparison is useful beside treatments covered in dental deep-cleaning costs, but buying an expensive home device should not be framed as a substitute for treatment prescribed by a dental professional.

Battery, dock, cable, tank

CameraJet has one advantage for long ownership budgeting. Dyson publishes individual spare-part prices instead of making the entire system disposable. Its CameraJet parts catalog currently lists a replacement battery at $59.99, USB-C-to-pogo charging cable at $24.99, refill dock at $74.99, anti-gravity tank at $19.99, transparent travel case at $29.99, and premium travel case at $59.99.

Those prices are not mandatory add-ons. They show what certain losses or failures could cost after the original purchase. Replacing a dock and charging cable together would cost $99.98. Replacing the battery and tank together would cost $79.98.

Dyson separately says the $59.99 battery can last up to five years, so adding a new battery to a three-year ownership calculation would overstate the scheduled cost. The availability of separately priced parts does give buyers a clearer repair path than replacing a $499.99 system because one component is damaged.

Mouthrinse is the recurring cost

The precision-flossing feature introduces a consumable that conventional electric toothbrushes do not require. Dyson says its 200ml refill dock reservoir holds enough mouthrinse for up to seven days of twice-daily brushing and flossing. Dyson does not set one universal annual mouthrinse cost because owners can choose different compatible products at different retail prices.

The volume math is still revealing. At the maximum seven-day interval stated by Dyson, one 200ml reservoir per week works out to roughly 52 fills per year. Multiplying 52 by 200ml produces approximately 10.4 liters of liquid across a year.

That is not a promise that every owner will consume exactly 10.4 liters because usage settings and refill habits can differ, but it shows why mouthrinse can become a material recurring expense beside the $59.98 annual brush-head schedule. Toothpaste belongs outside the CameraJet-specific comparison because competing toothbrush owners also need it.

Liquid used by the jet is different because it arises from a feature that some competing smart brushes do not have. Buyers should price their preferred rinse separately before estimating a complete annual ownership budget.

Who should pay $499.99 for CameraJet

The CameraJet price is easiest to defend for someone who wants its particular combination of brushing, camera guidance, app feedback, and targeted liquid flossing. A buyer comparing only powered brushing can spend $100 to $150.99 less on current Oral-B or Philips references. Someone mainly interested in a combined toothbrush and water flosser can find Waterpik hardware hundreds of dollars below Dyson.

Camera-first buyer. This person accepts a first-year hardware-plus-head budget around $529.98 because the macro camera and automatic interdental targeting are the primary reasons for buying.

Premium-brush buyer. This person saves $100 upfront with the current Oral-B iO Series 10 and gives up Dyson’s integrated camera-triggered jet.

Brush-plus-floss buyer. This person can spend $139.99 on Waterpik’s current Sonic-Fusion sale, saving $360 before comparing long-term consumables. The tradeoff is a different system design without CameraJet’s optical targeting.

What we verified

• Checked the September 1 Dyson launch information for the CameraJet system and camera-guided precision-flossing functions.
• Confirmed the Dyson CameraJet product page cited above for the current $499.99 U.S. price and supplied hardware.
• Cross-referenced the Dyson brush-head page cited above for the $29.99 two-pack and three-month replacement interval.
• Verified the Oral-B, Philips, and Waterpik manufacturer prices linked above before calculating competitor premiums.

Article Highlights

• Dyson CameraJet currently costs $499.99.
• Replacement heads cost $29.99 per two-pack.
• First-year hardware-plus-head spending is about $529.98.
• Three-year hardware-plus-head spending is about $649.94.
• CameraJet costs $100 more than Oral-B iO Series 10 and up to $360 more than Waterpik’s current Sonic-Fusion sale price.
• Replacement parts range from $19.99 for the tank to $74.99 for the refill dock among the parts checked.

Answers to Common Questions

How much does the Dyson CameraJet toothbrush cost?

The current U.S. price is $499.99.

How much are Dyson CameraJet replacement heads?

A two-pack costs $29.99. Dyson says each head is engineered for three months of use.

How much does CameraJet cost over three years?

Using Dyson’s stated head-replacement interval, the toothbrush plus required additional heads totals about $649.94 across three years before mouthrinse, toothpaste, tax, or repairs.

Is CameraJet more expensive than Oral-B or Waterpik?

Yes. It costs $100 more than the current $399.99 Oral-B iO Series 10 and $320 more than Waterpik’s $179.99 Sonic-Fusion 2.0 MSRP.