How Much Does Up Faith And Family Cost?

Published on February 18, 2026 | Prices Last Reviewed for Freshness: March 2026
Written by Alec Pow - Economic & Pricing Investigator | Content Reviewed by CFA Alexander Popinker

UP Faith & Family is a niche streaming subscription built around family-friendly and faith-adjacent movies and series. What you end up paying usually depends less on the library and more on where you start the subscription, because direct billing and “channel” billing (through Roku or Prime Video) can show different headline rates and different promo windows.

The simplest way to think about your bill is “plan + billing store + promo timing.” The plan is typically monthly or annual, the billing store is the website/app versus a marketplace channel, and promo timing is the short period when a platform discounts the first month or two before it rolls back to the regular rate.

TL;DR: The baseline plan is low, but marketplace promos and duplicate subscriptions are what usually change the real monthly cost.

• Direct monthly plan is listed at $5.99 (updated November 14, 2024).
• Direct annual plan is listed at $59.99 (updated November 14, 2024).
• Prime Video Channels listings can show $4.99/month in some snapshots (data effective as of June 20, 2025).
• Roku promo examples include $1.99/month for 2 months (posted November 25, 2025) and $0.99/month (posted November 22, 2024).

How Much Does Up Faith And Family Cost?

The cleanest baseline comes from UP Entertainment’s own pricing help article. As of the help center update on November 14, 2024, the service lists a monthly subscription for $5.99 and an annual subscription for $59.99 on the UP Faith & Family cost page.

Those numbers are also echoed in marketing copy on the site, which is useful as a quick cross-check when you’re comparing a marketplace offer to the “direct” baseline. The subscription options on the About page repeat $5.99 per month or $59.99 per year, with the usual “annual feels like two months free” framing.

What UP Faith & Family

UP Faith & Family is an on-demand streaming service (not a live TV bundle) focused on uplifting entertainment, safe romances, and family-friendly titles. The value proposition is curation: you’re paying for a smaller catalog designed to be “cleaner” than broad services, plus the convenience of watching across common devices rather than buying individual titles one at a time.

One detail that matters for budgeting is that UP Faith & Family often gets purchased as an add-on “channel” inside other streaming ecosystems. That creates two common shopping paths: subscribe directly with UP, or subscribe inside a marketplace such as Roku or Prime Video. The content may feel similar either way, but billing, trials, promos, and cancellation controls can differ by platform.

Is the annual plan actually cheaper?

Using the posted direct price (updated November 2024), paying monthly for 12 months at $5.99 totals $71.88 ($5.99 × 12 = $71.88). Paying annually at $59.99 is $11.89 less over the year ($71.88 − $59.99 = $11.89). That’s the built-in savings for committing to the annual plan at the published rate.

A second way to look at it is the “effective monthly” for annual. Divide $59.99 by 12 and you get about $5.00 per month ($59.99 ÷ 12 ≈ $5.00). That matters because many marketplace channel listings cluster around that same $4.99–$5.99 lane, so annual direct billing can be competitive even if you never chase a promo.

Free trial rules

Trial availability can vary by platform, but UP’s own help documentation (updated July 21, 2025) describes a 7-day free trial followed by the choice of $5.99 monthly or $59.99 annually on the trial-and-pricing help article.

The practical budgeting point is auto-renewal. “Free” typically means “free for the trial window, then billed unless you cancel.” If you subscribe directly, cancellation is handled inside your UP account. If you subscribe through a marketplace, cancellation is handled inside that marketplace. The FTC’s consumer guidance on free trials and auto-renewal subscriptions recommends keeping records of cancellation steps and paying attention to where you enrolled, because that’s usually where you must cancel.

Where you subscribe

Direct billing is the simplest if you want one relationship: one price baseline, one account dashboard, one renewal date. If you mainly watch through a specific ecosystem, though, channel billing can be more convenient (everything in one app, billed in one place). That’s the trade: convenience versus a slightly higher risk of forgetting where you enrolled.

Prime Video is a common example. UP’s own device guidance (updated September 19, 2025) walks users through subscribing inside Prime Video and starting a trial on the Amazon Prime add-via instructions. That is helpful because it clarifies what “channel subscription” means in practice: you are enrolling inside Prime Video’s interface, and billing follows that path.

Prime Video Channels

One reason you’ll see conflicting “what it costs” answers online is that channel marketplaces can display different rates at different times. CableTV.com’s add-on channel list (data effective as of June 20, 2025) shows UP Faith & Family at $4.99/month in its kids and family channel table on the Prime Video Channels pricing roundup.

That doesn’t mean the service “is” $4.99 everywhere; it means that was a published snapshot for that marketplace list on that date. The safest move is to treat direct pricing as your baseline, then verify the exact rate inside the Prime Video channel checkout screen at the moment you subscribe.

Roku seasonal deals

Roku is one of the most aggressive places to find short-term streaming discounts. These deals can be excellent if you’re disciplined about canceling when the promo ends, but they’re designed to convert into a normal renewal. Roku’s November 25, 2025 deals post lists UP Faith & Family at $1.99/month for 2 months in its lineup of discounted subscriptions on the Black Friday 2025 offers page.

Roku’s November 22, 2024 post shows an even lower historical deal, listing UP Faith & Family at $0.99/month on the Black Friday 2024 deals page. These examples explain why two people can both be “right” about what they pay: they enrolled on different dates, through different stores, and may still be inside a promo window.

Hidden costs

With low-cost streamers, the “extra cost” usually comes from process mistakes: forgetting a promo end date or stacking two subscriptions.

Mini cases

Mini case 1 (U.S., direct annual): A household that wants predictable budgeting can pay $59.99 once for the year (as of Nov 2024), then stop thinking about monthly renewals. Total paid: $59.99 for 12 months of access.

Mini case 2 (U.S., Roku promo then keep it): A household that enrolls during a promo at $1.99/month for 2 months pays $3.98 for that intro period ($1.99 × 2 = $3.98). If they then keep the service at the direct baseline of $5.99 for 10 more months, the 12-month spend becomes $63.88 ($3.98 + ($5.99 × 10) = $63.88).

Mini case 3 (U.S., channel convenience): A household that prefers managing everything in Prime Video might see a channel listing at $4.99/month (June 2025 snapshot) and accept that price for convenience. Over 12 months at that rate, the total would be $59.88 ($4.99 × 12 = $59.88), before any taxes a platform might add.

Worked example (itemized comparison using cited numbers): Using the direct baseline, monthly billing at $5.99 for 12 months is $71.88 ($5.99 × 12 = $71.88). Annual billing at $59.99 is $11.89 less ($71.88 − $59.99 = $11.89). Now compare the “promo then keep it” path above: $63.88 for the year is still $3.89 more than annual ($63.88 − $59.99 = $3.89), which shows why annual often wins for anyone who doesn’t want to calendar-manage promos.

Comparisons and alternatives

If you’re shopping by category, UP Faith & Family sits in the “small niche streamer” lane. It can make sense as a targeted add-on, especially if your household wants a curated, family-safe catalog. If the goal is broad coverage, though, you may be better off paying more for a bigger library and curating within it.

For adjacent “comfort viewing” services, compare the monthly and annual math against Hallmark Plus pricing. For a broader baseline, it helps to know what mainstream plans run at in your household; Netflix plan pricing is a quick yardstick for “pay more, get more breadth.” If you’re comparing faith-adjacent ecosystems that don’t always look like a standard monthly streamer, Angel Studios membership costs show a different mix of membership tiers and perks. And if you’re actually shopping live-TV bundles rather than on-demand libraries, Philo TV pricing is closer to that use case.

Article Highlights

• Direct pricing is listed at $5.99/month or $59.99/year (as of Nov 2024).
• Annual saves about $11.89 versus paying $5.99 monthly for a full year ($71.88 vs $59.99).
• Some Prime Video Channels snapshots show $4.99/month (effective as of Jun 2025), so the marketplace headline can differ from direct billing.
• Roku promos can drop the intro price to $1.99/month for 2 months (Nov 2025) or $0.99/month (Nov 2024), then revert afterward.
• The most common avoidable cost is paying twice by stacking subscriptions across platforms.

Answers to Common Questions

What is the regular UP Faith & Family price in the U.S.?

UP’s help center lists a monthly plan at $5.99 and an annual plan at $59.99 (updated Nov 14, 2024).

Is there a free trial?

A help article updated Jul 21, 2025 describes a 7-day free trial, followed by standard monthly or annual pricing.

Why do some people pay less than $5.99 per month?

Marketplace promos can temporarily lower the monthly rate (for example, Roku deal windows), after which the subscription typically reverts unless you cancel.

What’s the biggest “gotcha” with niche streamer subscriptions?
Forgetting where you subscribed is the big one. If you enroll through a marketplace channel, you usually need to cancel through that same marketplace to stop billing.