How Much Does Profile by Sanford Cost?

Updated on July 26, 2026 | Written by Alec Pow
This article was researched using 9 sources. See our methodology and corrections policy.

The former Profile by Sanford program no longer has a current national membership price under that name. Sanford Health sold Profile in 2022, and the business later combined with HMR. The closest current successor is the HMR Program, which costs about $540 every four weeks for its structured Phase 1 food plan after introductory discounts.

HMR’s flexible Phase 2 plan requires a minimum purchase of $100 per month. Its medication-support membership costs $89 per month, but prescription weight-loss drugs, groceries, medical visits outside the plan, and insurance expenses can be separate.

The older Profile by Sanford prices of $150 to $300 per year are no longer reliable. Those fees described a former coaching membership and did not include the branded foods that made up a large share of the real cost.

Article Highlights

• Profile by Sanford is no longer owned or operated by Sanford Health.
• The former Profile business was sold in 2022 and later combined with HMR.
• HMR Phase 1 currently costs $270 (at $30 per hour, earning that amount would take about 1.1 full-time workdays, before taxes) every two weeks after promotional orders.
• The regular Phase 1 food cost is about $540 per four weeks.
• HMR Phase 2 requires a minimum purchase of $100 per month.
• Optional group coaching is included with HMR food subscriptions.
• The HMR Medication Plan costs $89 per month, excluding medication.
• Fruit, vegetables, optional foods, medication, and some medical care add to the advertised plan price.

Current Profile and HMR Costs

Program or expense	Current cost	What is included
HMR Phase 1 introductory order	$216 (about 7.2 hours of work at $30 per hour) per two-week shipment	Promotional food shipment, free shipping, and optional group coaching
HMR Phase 1 regular price	$270 every two weeks	Shakes and entrées for the structured plan
HMR Phase 1 four-week cost	About $540	Four weeks of required HMR foods before groceries and extras
HMR Phase 2 flexible plan	$100+ per month	Customer-selected HMR foods and optional group coaching
HMR Medication Plan	$89 per month	Provider team, monitoring, blood-work review, and nurse support
GLP-1 medication	Varies	Not included in the $89 membership
Produce and grocery additions	$30 to $100+ per week	Fruit, vegetables, drinks, condiments, and flexible meals

HMR currently states that its structured Phase 1 subscription includes a two-week supply of food for $270 after the introductory promotion. The plan renews every 14 days, which creates a regular four-week food cost of about $540 through the official HMR plans and pricing page.

The flexible Phase 2 subscription has a $100 monthly minimum. Customers choose their own mix of HMR products, receive free standard shipping, and get a subscription discount. Optional group coaching is included.

What Happened to Profile by Sanford?

Profile was developed within Sanford Health and originally operated as Profile by Sanford. It paired structured meal plans with health coaching, activity guidance, and branded shakes, bars, entrées, and snacks.

Sanford Health sold the Profile business to Ten Oaks Group in January 2022. The transaction ended Sanford Health’s ownership of the commercial program, according to the original Profile sale announcement.

The company continued under the Profile Plan Nutrition + Wellness name. Profile later acquired HMR, and the businesses were combined under the HMR brand in September 2024. Reporting on former Profile franchisees confirms the Profile and HMR combination.

Readers may still encounter old Profile location pages, reviews, Groupon deals, partner discounts, and annual membership prices. Those pages should not be treated as current national offers.

HMR Phase 1 Cost

Phase 1 is the most structured HMR option. The daily minimum is three HMR shakes, two HMR entrées, and five cups of fruits and vegetables. Customers can eat additional approved foods when needed.

The official HMR daily plan shows that the subscription box does not provide every item consumed. Participants must buy the fruit, vegetables, low-calorie condiments, beverages, and any optional extra HMR products separately.

At the normal subscription rate, two shipments cost $540 (about 2.3 full-time workdays at $30 per hour) across four weeks. The mathematical monthly average is slightly higher because there are 26 two-week periods in a year:

• $270 per shipment
• 26 shipments per year
• $7,020 per year before groceries
• $585 per calendar month when averaged across 12 months

This distinction matters. Saying the plan costs $540 per month assumes exactly two shipments each month. Over a full year, the every-14-day schedule creates two additional shipments.

Phase 1 Budget

Consider a participant paying the standard $270 every two weeks. Produce, drinks, and approved grocery additions cost another $55 per week. The customer also adds $25 in optional HMR bars and other products to each shipment.

• Two standard HMR shipments: $540
• Optional food additions: $50
• Four weeks of groceries: $220

The four-week total is $810. The HMR subscription represents two-thirds of the budget, while groceries and optional products add $270.

ThePricer calculation: budgeting only for the advertised $540 food shipments understates this example by 50%. A participant following the plan for 12 weeks would spend about $2,430 at the same purchasing pattern.

Phase 2 Cost

Phase 2 is designed for more flexible weight loss or weight maintenance. HMR recommends using around two branded foods per day to replace higher-calorie meals and snacks, but customers select the products placed in the order.

The subscription requires at least $100 per month. It includes free standard shipping, a discount on recurring orders, rewards, and access to optional group coaching through the Phase 2 Flex plan.

The minimum order should not be confused with a complete food budget. Participants also purchase normal groceries and may spend more than $100 when they use several HMR foods each day.

A customer ordering $140 in HMR products and spending $350 on other groceries has a total monthly food budget of $490. Only $140 would appear on the HMR subscription.

Coaching Costs

Group coaching is included with current Phase 1 and Phase 2 subscriptions. HMR says its online sessions typically last about 50 minutes and contain approximately 10 to 20 participants.

The coaching is optional rather than a private weekly appointment. This differs from the former Profile model, which was marketed around one-on-one meetings with an assigned coach.

HMR reports average 12-week weight loss of 23 pounds among at-home participants using coaching and 13 pounds among self-directed participants. These are company-reported averages, not guaranteed outcomes, and individual results vary. The program explains its format on the official HMR coaching page.

Anyone seeking individual sessions with a registered dietitian, therapist, physician, or personal trainer should expect separate fees unless their health plan provides coverage.

Medication Plan Cost

HMR also offers a medication-support membership for $89 per month. The price covers access to a designated provider and care team, ongoing monitoring, nurse support, and review of blood work.

The membership does not include the weight-loss drug. HMR says GLP-1 medication cost depends on insurance or available cash-pay options through its medication plan.

A participant could therefore pay:

• HMR membership: $89 per month
• Prescription medication: insurance copay or cash price
• HMR foods: optional or plan-dependent
• Laboratory work: plan-dependent
• Other physician care: potentially separate

This option is different from a food-only subscription. Prescription decisions require medical screening and follow-up, and not every applicant will qualify for medication.

Readers comparing commercial programs with telehealth treatment can review how the membership and medication charges are separated in a program such as Found Weight Loss.

Current Sanford Health Services

Sanford Health still provides medical weight-management care, but those services are separate from the former Profile business. Sanford offers physicians, dietitians, registered nurse health coaches, nutrition classes, exercise support, medication management, and bariatric care.

The price depends on the clinic, service, insurance network, deductible, tests, medications, and appointment type. Sanford does not publish one national package price for its nonsurgical weight-loss services.

A person looking specifically for Sanford medical care should contact a Sanford clinic rather than purchasing HMR food under the assumption that the businesses are still the same.

Insurance, HSA, and FSA

Standard HMR food subscriptions are normally consumer food purchases rather than insurance-billed medical treatment. Insurance plans generally do not pay for commercial meal-replacement food simply because it is used for weight loss.

Medical visits, dietitian services, laboratory testing, and prescription medication may receive coverage when plan rules and medical-necessity requirements are met. Coverage should be verified before enrollment.

HSA or FSA eligibility can be complicated. Ordinary food purchased for general health is not automatically reimbursable. A plan administrator may require a letter of medical necessity and may allow only the cost exceeding normal food expenses.

Do not rely on a salesperson’s general statement that a program is “HSA eligible.” Ask the account administrator what documentation is required and which exact expenses qualify.

Cancellation and Shipping

Current HMR Phase 1 and Phase 2 subscriptions include free standard shipping to the contiguous United States. Subscription orders receive a 5% discount after promotional pricing.

HMR states that subscriptions can be canceled without a cancellation fee. Customers should cancel before the next processing date because shipments recur automatically.

Phase 1 orders ship every 14 days. Phase 2 orders renew monthly. Skipping or adjusting shipments can change the effective monthly food supply and budget.

One-time à la carte purchases are also available. Free shipping generally applies to qualifying orders of at least $100, subject to current terms.

Safety and Medical Limits

Meal-replacement plans can reduce calories quickly, but they are not appropriate for every person. Anyone who is pregnant, breastfeeding, under 18, living with diabetes, using glucose-lowering medication, managing kidney disease, recovering from an eating disorder, or taking several prescriptions should speak with a qualified clinician before starting.

Rapid changes in carbohydrate and calorie intake can alter medication needs. Participants should not stop medication because of weight loss or a testimonial without advice from the prescribing clinician.

A study of the former Profile program found weight-loss benefits in a specific group of women treated for endometrial cancer. That evidence does not establish guaranteed results for every consumer. The study also notes that Profile covered coaching, scales, and food for participants, meaning its research setting does not mirror normal consumer costs. The paper is available through the National Library of Medicine.

HMR vs Other Programs

HMR Phase 1 is more expensive than an app-only program because most of the structured meal replacements are delivered. Its regular four-week food cost of around $540 does not include all grocery purchases.

Programs such as Awaken180 can cost substantially more because they bundle branded food with private coaching and in-person support. HMR relies more heavily on group coaching and shipped meal replacements.

Medical telehealth services may charge a lower membership but exclude medication. Premium clinic-based programs may include testing, private appointments, body-composition measurements, and more intensive oversight.

The best comparison is the full monthly bill, not the advertised enrollment fee. Include food, groceries, shipping, coaching, medical appointments, laboratory tests, medication, cancellation terms, and the time commitment.

When HMR May Make Sense

May fit when:

• You prefer a highly structured meal-replacement plan.
• You value convenience more than food variety.
• You are comfortable spending roughly $540+ every four weeks on Phase 1 food.
• Optional group coaching provides enough support.
• Your clinician agrees that the plan is suitable.

May not fit when:

• You want current one-on-one Profile coaching from a local franchise.
• You expect the old $150 to $300 annual price.
• You prefer preparing normal meals without branded replacements.
• You need medical treatment rather than commercial coaching.
• The recurring food cost is difficult to maintain.

Before You Subscribe

Confirm whether you are purchasing Phase 1, Phase 2, or the medication membership. Each has a different price and inclusion list.

Ask how frequently shipments arrive, what the regular price becomes after promotions, how to skip an order, and when a cancellation takes effect.

Calculate the produce and grocery budget alongside the HMR subscription. Phase 1 requires fruits and vegetables that are not included in the box.

Review allergies, sodium, protein, fiber, and medication concerns with a clinician or registered dietitian. Do not assume a program is medically personalized merely because coaching is included.

What We Verified

• Confirmed that Sanford Health sold Profile in 2022.
• Verified that Profile and HMR later combined under the HMR program.
• Checked the current Phase 1 price of $270 every two weeks.
• Confirmed the $100 monthly minimum for Phase 2.
• Verified free optional group coaching with food subscriptions.
• Confirmed the separate $89 monthly medication membership.
• Checked Sanford Health’s current medical weight-management services.

Answers to Common Questions

Is Profile by Sanford still available?

Not in its former Sanford-owned national format. Sanford sold Profile in 2022, and the business later combined with HMR.

How much is the current HMR Phase 1 plan?

The standard price is $270 every two weeks, equal to about $540 per four weeks or $7,020 per year before groceries and optional products.

Does the HMR price include coaching?

Yes. Optional online group coaching is included with Phase 1 and Phase 2 subscriptions. It is not the same as guaranteed private one-on-one coaching.

Does HMR include all food?

No. Phase 1 provides the required HMR shakes and entrées, but participants buy fruits, vegetables, approved drinks, condiments, and optional extras.

How much is the HMR medication program?

The membership costs $89 per month. Prescription medication is not included and depends on insurance or cash-pay access.

Is HMR covered by insurance?

Commercial food subscriptions usually are not covered. Medical visits, laboratory work, dietitian care, or medication may qualify under individual plan rules.