Super Bowl Ticket Prices
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How much do Super Bowl Tickets Cost?

Last Updated on February 4, 2024
Written by CPA Alec Pow | Content Reviewed by Certified CFA CFA Alexander Popinker

The Super Bowl is the biggest annual sporting event in the United States. As the championship game of the National Football League (NFL), it captures the nation’s attention every year.

With the Super Bowl LVII coming up on February 12, 2024 at the Allegiant Stadium in Las Vegas, Nevada, football fans are eager to secure tickets to the big game. However, Super Bowl tickets don’t come cheap – prices can vary wildly depending on the team, seat location, and market factors.

This article will break down the costs associated with 2024 ticketsSuper Bowl so you can set realistic expectations when planning for the big game.

How much do Super Bowl Tickets Cost in 2024?

The average price for a 2024 Super Bowl ticket is estimated to be around $5,000 to $7,000, although prices will fluctuate based on demand as the event approaches. This pricing is in line with tickets for recent Super Bowls – the average Super Bowl LVI ticket in 2022 sold for $6,791.

Tickets sold through the NFL and official partners like Ticketmaster typically start around $2,500 for upper tier seats. But it’s the secondary market on sites like StubHub where most fans end up buying tickets, with prices averaging $4,000 to $10,000 per seat.

50 yard line seats or premium club seating can cost $15,000 to $20,000 per ticket. Luxury suites with premium amenities at stadiums host the Super Bowl can exceed six figures.

According to Rolling Stone, for example, ticket prices start around the $6,000 mark as of the writing, with verified resale tickets averaging between $6,000 to $8,500 and up on some sites. Verified resale tickets are selling at their highest rates ever.

KSBY notes that tickets through the NFL are selling for a minimum of $8,500 before fees. The cheapest ticket on StubHub is listed at $6,400 before fees and taxes, surging to $8,601 after fees. The cheapest ticket in the stadium’s lower bowl will cost nearly $11,000 after fees.

Parade writes that tickets on resale sites start from $6,500.

Time writes in an article that the current get-in price, or cheapest ticket, is listed at $6,640 on SeatGeek’s website, while the average resale ticket price is around $12,240.

The lowest price for a ticket on Ticketmaster was $7,199 for nosebleed seats, and prices on Ticketmaster were also as high as $50,000. TickPick listed the most expensive ticket for the Super Bowl on their site at $41,818.

Deseret mentions that the current “get-in” price for this year’s game is $8,188, which is more than 50% more expensive than the cheapest ticket price of last year’s Super Bowl. Prices for the cheapest seats are around $6,000 on various ticket outlets.

What Drives Super Bowl Ticket Prices?

Several key factors impact the supply and demand equation when it comes to Super Bowl tickets:

  • Participating teams – Historically popular teams like the Cowboys, Steelers, Patriots, and Packers drive prices up when they make it to the Super Bowl. Smaller market teams don’t command the same ticket prices.
  • Stadium capacity – The Super Bowl venue plays a role. Prices will trend higher when held at smaller stadiums like Miami’s with around 65,000 seats.
  • Location and travel – Games held in warm weather destinations or cities that are travel hubs typically garner more demand. Cold weather cities can mean lower prices.
  • Resale market – Sites like StubHub provide a highly visible secondary market for ticket resales, driving scalping and rapid price appreciation as availability drops.
  • Premium experiences – Luxury suites, exclusive pre-game parties, and VIP packages push the limits on Super Bowl spending. Brands and corporations shell out big money for premium Super Bowl access.

How to Buy Super Bowl Tickets

Given the massive demand, getting your hands on Super Bowl LVII tickets at a reasonable price takes effort and planning. Here are some of the best options:

  • Buy early – Right after the conference championship games, some tickets go on sale to the general public via the NFL ticket exchange or Ticketmaster. Prices are lower at this stage.
  • Consider ticket packages – Many travel agencies and licensed NFL ticket brokers sell flight, hotel and ticket packages that can get you in the door.
  • Check secondary markets – StubHub, VividSeats, SeatGeek and more have Super Bowl ticket listings, just beware of potential scams.
  • Find a season ticket holder – long-time season ticket holders often get access to buy Super Bowl tickets at face value as a benefit. Hit up any friends who are season ticket holders!
  • Join fan clubs – some official fan clubs hold lotteries to give away pairs of tickets to club diehards.
  • Get on a waiting list – many NFL teams allow you to get on a waiting list for Super Bowl priority purchasing the next time they make it to the big game.

Face Value vs. Resale – Which is Better?

Purchasing tickets to the Super Bowl at face value (around $2,500 to $3,500 per seat) will generally get you the best deal. But the NFL only releases a tiny percentage to the public. Most fans end up buying resale market tickets.

The resale market comes with risks – prices fluctuate rapidly and fakes abound. But resale tickets provide choice and access. With extra vigilance, you can score resale tickets at reasonable prices, especially closer to the event as sellers drop prices.

Ultimately it comes down to convenience vs. cost savings. Pay more for the ease of official tickets, or save money but sacrifice guarantees buying resale.

The Super Bowl Experience Extends Beyond the Game

You might also like our articles on the price of tickets for the NBA, Met Gala, or the Grammys.

When budgeting for a Super Bowl trip, keep in mind that the action extends well beyond game day. Things like:

  • Pre-game parties – Brands host exclusive VIP events with entertainment and NFL player appearances all week.
  • NFL Experience – Interactive theme park with games, autograph sessions, and attractions.
  • Opening night – Kickoff event with player red carpet entrances.
  • TV studio sets – NFL Network and other major networks broadcast live from sanctioned “radio row” events.
  • Post-game celebrations – After the game, the fun continues at victory parties, nightclubs, concerts and more.

Leave time in your travel plans to enjoy the incredible festivities that surround the Super Bowl!

Tips for Attending the Super Bowl

Super Bowl GameAttending the Super Bowl in Sin City requires serious preparation:

  • Set your budget – With tickets, travel, hotels, and entertainment, trip costs can easily exceed $10,000 or more per person. Determine costs early and save diligently to afford them.
  • Make reservations – Book flights, hotels, and rental cars far in advance. Rates skyrocket as availability plummets.
  • Read the fine print – Carefully vet ticket sellers, travel packages, and listings for scams, restrictions, and hidden fees. Get policies in writing.
  • Have a backup plan – Given the volatility in Super Bowl ticket prices, have a backup viewing plan like a sports bar ready in case you can’t find affordable seats.
  • Enjoy the moment! – The Super Bowl comes around only once a year. Soak in all the excitement and memories that come with seeing it live!

Final Words

Attending the Super Bowl is a once-in-a-lifetime opportunity for any football fan. With careful planning, budgeting and smart ticket buying, you can make it a reality. Keep the costs in perspective for the memories gained by being there in person for the NFL’s biggest game of the year!

Frequently Asked Questions

Does the Super Bowl sell out?

Every Super Bowl in the modern era has sold out. With limited stadium capacity and massive demand, the NFL has no trouble filling every last seat. Popular teams and star players help drive demand.

And major corporate sponsors gobble up large ticket blocks to entertain clients. The Super Bowl’s status as a cultural phenomenon also ensures sellouts – many attendees just want to be part of the experience.

Unless the laws of supply and demand somehow reverse, you can expect every future Super Bowl to sell out quickly.

Do season tickets include Super Bowl?

NFL season ticket holders are not guaranteed Super Bowl tickets as part of their season ticket package. However, longtime season ticket holders typically get the first option to purchase Super Bowl tickets at face value when their team makes the big game.

Additionally, season ticket holders often have access to Super Bowl ticket presales or lotteries through their team. While not a sure thing, being a season ticket holder improves your chances given the preferential treatment accorded by NFL teams.

What Super Bowl didn’t sell out?

Super Bowl XLV in 2011 at Cowboys Stadium came closest to not selling out. Due to severe weather forecasted, temporary seating sections were deemed unsafe.

This left about 400 ticketholders displaced with no seats. Lawsuits followed due to fans losing out. The NFL scrambled to relocate those affected and, despite the seating snafu, ultimately announced Super Bowl XLV as a sellout with over 103,000 fans in attendance.

However, it marked the only time in modern Super Bowl history that a sellout was in serious jeopardy on game day. The NFL has since taken extra precautions to ensure full stadium capacity and avoid another near-nightmare scenario.

Alec Pow
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