Wanna Date Net Worth

Wanna Date is a company specialized in offering sugar-free, dairy-free, and oil-free vegan spreads. They offer vegan-friendly, nutrient-rich, low-calorie sauces made from dates, which are one of the healthiest foods.

Wanna Date nut butter comes in six different varieties: Cinnamon, Vanilla, Chocolate, Original, Pumpkin Spice, and Cookie. This natural sweetener is a sugar substitute for those who want to keep a balanced diet.

What is Wanna Date’s net worth?

At the moment we are writing this article, Wanna Date has an estimated net worth of around $4 million. They made sales of $4.7 million as of 2023.

Key facts

Company Name Founder Product Investment Asking For Final Deal Shark
Wanna Date Melissa Bartow Dates-based alternatives to jams and nut butter $100,000 for 20% equity $100,000 for 33% equity Mark Cuban

Who founded Wanna Date?

Wanna Date business was founded by Melissa Bartow. She has a bachelor’s degree in entrepreneurship from New York University. Melissa worked in various industries before founding her own. She worked as a waitress at a movable food cart, a spokesperson for a major company, and a photographer for a magazine. During her undergraduate years, while being an intern for a food vendor, Melissa learned about dates and how valuable are they.

Melissa Bartow did some investigation work and found out that all dates which are commercially available are sweetened. So, she took the decision to produce healthy date butter right in her dorm room. She purchased a food processor and started to send her friends on “blind dates” with nut butter to receive reviews regarding the quality of her product. She was also trying to see if it has potential in the marketplace. After receiving very good feedback, Melissa released Wanna Date into the market.

Business beginning

While working in a grocery store, Melissa Bartow was shocked when found out that the acai bowls they offered had more than fifteen grams of sugar. Melissa assumed that only by grinding up acai berries, she could obtain a raw, all-natural sugar alternative.

Eventually, she imagined a nut butter made of dates and tried to create it. In 2017, Wanna Date’s first batch was produced in Melissa’s college dorm room. This vegan-friendly spread comes in five different flavors.

Many people said that Wanna Date products are a great gluten-free alternative for spreads such as nut butter and jams. Thanks to its low-calorie content of 30 per serving, it easily replaced refined sugar as the go-to solution for those who crave something sweet.

Wanna Date before Shark Tank

Wanna Date Shark TankThe Wanna Date concept was inspired by Melissa Bartow’s discovery about dates. She had moved to New York for college when she first met and fell in love with these fruits. Melissa was sure that dates provide all the energy and nutrients an individual needs to keep good health.

During her studies, Melissa worked as an intern at a grocery store where she discovered, with dismay, that the “healthy” options on the menu contained extra sugar. This disappointment determined her to create Wanna Date.

She made some research to see if it is possible to replace sugar with dates. So, she purchased a food processor and started to make date butter right in her dorm room. The feedback she received from her friends and colleagues for her products was very promising.

These positive reviews determined Melissa to launch a crowdfunding campaign on Indiegogo to transform her vision into reality. She managed to raise about $10,000 during the run. Also, she enrolled in Google’s Business 101 course to learn about business management. Melissa promoted her product online and the sales were very encouraging.

Wanna Date after Shark Tank

After “Shark Tank” the orders for Wanna Date’s products have increased. Even though this company has a small size, sales have increased from one month to another and Wanna Date is gaining international recognition.

Wanna Date products can be bought on the company’s website, at some Whole Foods locations, and on Amazon. Also, Wanna Date products can be found at some locally owned health food stores. Since its beginning, Wanna Date has amassed total sales of $4 million.

Wanna Daye closing deal on Shark Tank

Melissa Bartow accepted Mark’s offer of $100,000 for $33% of the business.

Alec Pow
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