Privacy Policy
Last updated: Sep 13, 2025
Who we are: ThePricer (“we”, “us”) publishes independent cost guides at thepricer.org. You can contact the editorial/privacy team at [email protected]
What we collect and why
| Data | Purpose | Legal basis (EU/EEA) | Retention |
| Contact form submissions (name, email, message; optional attachments/URLs) | Responding to your inquiry; evaluating corrections or price evidence | Contract/Pre-contractual (respond to your request), Legitimate interests (editorial review) | Up to 12 months from last correspondence (unless legal hold applies) |
| Server logs (IP address, user-agent, date/time, URL, referrer) | Security, abuse & DDoS prevention, diagnostics | Legitimate interests (site security/operation) | 30–90 days (typical), then deletion/aggregation |
| Analytics (page views, device, referrer; we do not use affiliate tracking) | Understanding readership to improve content | Consent (where required by law) or Legitimate interests (if strictly necessary & non-identifying) | Aggregated after 14 months or less |
| Cookies (only those necessary to operate the site; analytics cookies only with consent) | Site functionality; optional measurement | Legitimate interests (necessary) / Consent (non-essential) | Per cookie lifetime (see Cookie section) |
We do not collect payment information and we do not run affiliate tracking.
Cookies & similar technologies
- We use necessary cookies for basic site functions (e.g., load balancing, security).
- Any analytics cookies are off by default in the EU/EEA and only set with your consent.
- You can change or withdraw consent at any time via our cookie controls (footer link when enabled).
(If you switch to a cookie-free analytics solution like Cloudflare Web Analytics, note it here: “We use a cookie-free analytics tool to measure basic traffic without storing personal identifiers.”)
Do we sell or share your data?
No. We do not sell, rent, or share personal data for advertising. We do not use affiliate links or pay-per-click/lead tracking. External links exist only for verification and transparency.
Who processes data for us
We rely on standard infrastructure providers to operate the site (e.g., hosting, security/CDN, email). These providers may process IP addresses and log data on our behalf under data-processing terms appropriate for EU law.
Your rights (EU/EEA)
You can access, correct, delete, restrict, or object to processing of your personal data, and request data portability. You can also lodge a complaint with your local data protection authority. To exercise rights, email [email protected] with the subject Privacy request.
International transfers
If data is processed outside your country, we rely on appropriate safeguards (e.g., Standard Contractual Clauses) where required by law.
Data security
We use industry-standard security measures, including TLS encryption in transit, access controls, and routine logging/monitoring.
Children
Our site is intended for a general audience and not for children under 13/16 (as applicable by law). We do not knowingly collect data from children.
Changes to this policy
If we materially change this policy, we’ll update the “Last updated” date and, where appropriate, provide additional notice.
Contact:
For privacy questions or requests: [email protected]
For editorial questions: /contact-us/
Privacy Policy for ThePricer Browser Extension
Effective Date: 11 May 2025
This section explains how we handle information collected through our browser extension available on the Chrome Web Store and Mozilla Firefox Add-ons Marketplace (collectively, the “Extension”).
By installing or using ThePricer Extension (“the Extension”), you agree to the terms of this Privacy Policy.
1. Information We Collect
ThePricer Extension does not collect, transmit, or store any personally identifiable information (PII) on our servers. All data is stored locally in your browser and never leaves your device unless you choose to export or share it.
We collect and store the following non-personal information locally to allow the Extension to function:
- Your selected hourly wage
- Your selected currency
- Your configured savings goal name and goal amount
- Optional warning thresholds you define (e.g., for caution or alert levels)
- Your selected display mode
This information is stored only in your browser’s local storage and is not shared, transferred, or transmitted to any remote server.
2. No Data Collection or Tracking
ThePricer Extension:
- Does not track your browsing history or collect behavioral data
- Does not send any data to our servers or third parties
- Does not access personally identifiable information
- Does not inject third-party scripts or serve advertisements
- Does not include analytics libraries
Your usage remains fully private and secure. We designed this tool to support your awareness, not to extract data.
3. Use of Local Storage
All user-defined settings (e.g., hourly wage, goals) are stored using Chrome and Firefox’s browser extension local storage API, meaning:
- The data is isolated to your browser
- It can be cleared anytime through the Extension’s settings or your browser’s extension data controls
- No data is accessible by external websites or external scripts
4. Permissions
ThePricer Extension requires the following permissions:
Storage permission to save your hourly wage and goal settings in your browser
These permissions are used strictly for the operation of the Extension’s time-cost conversion features. They are not used for tracking, advertising, or profiling.
5. Third Parties
The Extension does not interact with third-party services, APIs, or analytics providers. It does not serve ads, affiliate links, or collect data for marketing purposes.
If you use our website (ThePricer.org), please refer to our Website Privacy Policy for how we handle information there.
6. Children’s Privacy
ThePricer Extension is not intended for use by children under the age of 13. We do not knowingly collect any personal data from children.
7. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Effective Date” at the top. Continued use of the Extension after any changes constitutes your acceptance of the new terms.
8. Contact
If you have questions or concerns about this Privacy Policy, feel free to contact us at:
Privacy Policy Changes
Although most changes are likely to be minor, The Pricer may change its Privacy Policy from time to time, and in The Pricer sole discretion. The Pricer encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a ThePricer.Net account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.