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THEPRICER TIME MACHINE

Today's Challenge

5 items • 60 seconds • No Googling

US averages • pre-tax

In 1990:

2026: $________

$

All prices are approximate US averages, pre-tax

📰 Prices in the News

RUNNING VENEZUELA: U.S. BILL

$1.5B–$3.0B/mo

CAPTURING MADURO: THE PRICE TAG

$60M estimate

GAS PRICES & IRAN WAR

↑ $0.10–$0.25/gal forecast

Research spotlight

The Cost of Powering AI: Distributional Impacts and an Operational Standard for Self-Powered Deployments

2025-10-07 · Preprint

Contributors: Alec Pow; Lora Stonden

Read overview DOI

Affordability in Hours: A Time-Indexed Minimum Wage and an Essential Hours Credit

2025-10-15 · Preprint

Contributors: Alec Pow; Lora Stonden

Read overview DOI Data & code

When Bots Browse: Advertising in an AI-Agent Internet

2026-02-26 · Preprint

Contributors: Alec Pow; Lora Stonden

Read overview DOI

We’ve researched the real price of 3,000+ items — in money and time.

Check out our blog for some of the most popular products and services people choose to spend their money and time on

1 - search

Search for a product or service you want to buy, and we’ll show you what it costs — not just in dollars, but in the hours of your life you’ll work earning it.

2 - Read

Read our detailed article about the true cost of your product or service — including how much money and time you’ll actually trade to get it, and why it may or may not be worth it.

3 - Shop Smart

Use what you learn to decide if the item is worth the life you’ll give up to afford it — and how to spend smarter by choosing time-worthy purchases only.

As Seen In

Alec Pow

Economic & Pricing Investigator

Meet the Founder

Alec built ThePricer to make price research transparent and reproducible. He personally signs off on every story, and our guides link to primary evidence and show the math behind each range.

About Alec Methods Request an investigation

🎯 The Rules

📊 Inflation Insights

THEPRICER TIME MACHINE