Independent Cost Research Since 2011

We Research What Things Really Cost

ThePricer investigates the cost of products, services, healthcare, home projects, technology, public spending and major events.

Our research has been cited by media, universities, peer-reviewed researchers and public institutions. We also translate prices into working time, showing what a purchase represents in hours, weeks or years of work.

Independently operated, with no affiliate content, sponsored reviews or paid editorial placements.

Prices in the News

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  • Newsworthy

    How Much Does the Aeon Zeus Missile Cost?

    The Aeon Zeus missile has a reported target price of approximately $50,000 per missile, according to information provided by its manufacturer, Aeon Industrial, in April 2026.…

  • Newsworthy

    How Much Did the UNC Football Investigation Cost?

    The University of North Carolina at Chapel Hill's 2026 football investigation cost at least $914,462.50 in bills from three outside law firms, according to invoices reported…

  • Newsworthy

    How Much Does a Public Library Cost to Build?

    Building a new public library in the United States can cost approximately $5 million to $15 million for a smaller community branch, while a larger 20,000-to-30,000-square-foot…

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We’ve researched the real price of 3,000+ items — in money and time.

Check out our blog for some of the most popular products and services people choose to spend their money and time on

1 - search

Search for a product or service you want to buy, and we’ll show you what it costs — not just in dollars, but in the hours of your life you’ll work earning it.

2 - Read

Read our detailed article about the true cost of your product or service — including how much money and time you’ll actually trade to get it, and why it may or may not be worth it.

3 - Shop Smart

Use what you learn to decide if the item is worth the life you’ll give up to afford it — and how to spend smarter by choosing time-worthy purchases only.

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Alec Pow

Alec Pow

Economic & Pricing Investigator

Meet the Founder

Alec built ThePricer to make price research transparent and reproducible. He personally signs off on every story, and our guides link to primary evidence and show the math behind each range.

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