Independent Cost Research Since 2011

Every Price Has a Story.
We Find It.

3,000+ cost guides. No affiliate links. No paid placements.
Just the math — in dollars and in hours of your life.

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RUNNING VENEZUELA: U.S. BILL

$1.5B–$3.0B/mo

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GAS PRICES & IRAN WAR

↑ $0.10–$0.25/gal forecast

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We’ve researched the real price of 3,000+ items — in money and time.

Check out our blog for some of the most popular products and services people choose to spend their money and time on

1 - search

Search for a product or service you want to buy, and we’ll show you what it costs — not just in dollars, but in the hours of your life you’ll work earning it.

2 - Read

Read our detailed article about the true cost of your product or service — including how much money and time you’ll actually trade to get it, and why it may or may not be worth it.

3 - Shop Smart

Use what you learn to decide if the item is worth the life you’ll give up to afford it — and how to spend smarter by choosing time-worthy purchases only.

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Alec Pow

Alec Pow

Economic & Pricing Investigator

Meet the Founder

Alec built ThePricer to make price research transparent and reproducible. He personally signs off on every story, and our guides link to primary evidence and show the math behind each range.

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