Promoted Tweets Cost
Last Updated on August 15, 2020 | Written by CPA Alec Pow
First Published on July 2, 2014 | Content Reviewed by 
CFA Alexander Popivker
Regardless of what websites you like to browse, if you know a little about social media from your personal experience, then you surely have seen all of the ads and postings from all of the feeds and search results.
Many small business and startup owners ask themselves this question: “How Much Do Promoted Tweets Cost ?”
Some business models need promoted tweets to work, get new customers and sometimes make a lot of money using social media, especially Twitter, while others find Twitter promotion too expensive, so before getting into this kind of promotion, you should figure out if it can help your business type or not.
How Much Does It Cost to Promote a Tweet on Twitter
There is a simple answer and a complicated one to this question. Here’s the simple explanation to help you get going with twitter promotion, although, once you start using it, you’ll notice things are not really hard to understand.
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You can place a bid on Twitter based on how much you want to spend per follow or PPF. You set your basic budget for a day and then make sure that the PPF is something you can handle.
All of these steps are to be sure that you won’t spend more than you can afford and you still get the promotion that you need. As soon as your set budget reaches 0 your promoted tweets will stop appearing in the news feed, so you won’t spend a penny over your set budget.
Although your budget is in your hand and you can pay whatever you want, usually a bid won’t go below 20 cents or over $5, which is quite a lot.
Your promoted tweets can show up in different rankings in Twitter’s ranking system, based on how much you want to pay for them. That can only mean that if you go for the lowest possible price you might not even see the banners you placed and some ranking could be gone before you can even pick your place.
You will have to spend more than a few cents if you want your promoted tweets to be at the top of the news feed. Another great aspect that you won’t have any other hidden fees and you won’t be charged for anything that you shouldn’t pay for.
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Remember that this is a pay per follow service or a PPF. What this means is that you won’t pay a dime if your tweets are not successful and nobody clicks, follows, shares, comments, or favorites. This will make sure that you get the best for your money and your promoted tweets will bring you the customers you desire.
Will Promoted Tweets Work?
You can’t know for sure what success your promoted tweets will have. There is the possibility that people are just not interested in what your business is or what you’re trying to tell them. If can happen that your post is simply not eye-catching enough or not interesting to get them to the point where they want to take part in your activities.
However, experienced business owners that know what to post and how to promote their tweets usually see an increase in their business profits of around 20%. You will improve the quality of your business in the long term and you have the opportunity to stumble on a new customer base. You should expect this investment to pay for itself, although there are a lot of people making big profits with this social promotion type.
Make sure you document yourself and know what you are doing before going in with all your funds. Never go over your budget, even if it seems that things are going well. Also, start low, use little money for tests, and only invest more in tweets that work the best.
Be sure that you want your message all over the internet before posting it, because once it’s out you’ll have a hard time stopping it from becoming viral.
If your first experience with Twitter is not as profitable as you would expect, don’t give up. Some experiences will be more rewarding than others. Just remember to write everything down, see what you did wrong, and fix the problems before going in with another attempt.
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