How Much Does a Promoted Tweet Cost?

Last Updated on January 13, 2024
Written by CPA Alec Pow | Content Reviewed by Certified CFA CFA Alexander Popinker

Are you considering advertising on Twitter to promote your business, product, or service? With over 300 million active monthly users, Twitter, now X, offers an immense audience. But how much do Twitter ads cost? In this article, we’ll explore Twitter advertising costs, pricing models, and tips to set your ad budget.

Twitter advertising can boost brand awareness, send traffic to your site, garner followers, and directly track conversions. But all that promotion doesn’t come free. You need a marketing budget for Twitter ads.

Here’s a detailed look at the costs for various Twitter ad types and strategies to estimate how much you’ll end up spending on Twitter ads.

Key Takeaways:

  • Twitter ad pricing uses cost per click, cost per engagement, and cost per impression models. Average costs range from $0.50 to $8.
  • Different ad types like Promoted Tweets, Promoted Accounts, and Direct Response Ads have varying average costs based on visibility and objectives.
  • Actual spend depends on factors like targeting, bidding strategy, landing page quality, campaign duration and performance. Do estimates using Twitter’s tools.
  • Monitor analytics closely, run A/B creative tests, start with low daily maximums, and enable auto bidding to minimize costs.
  • With professional social media marketing, management, and optimization, Twitter ads can achieve brand awareness, engagement, and conversion goals cost-effectively.

How Much Does It Cost to Promote a Tweet?

Promoted tweets appear in Twitter timelines just like organic ones, but are labeled as “promoted”. They allow amplifying a single tweet to reach a wider audience.

The cost of Twitter ads to promote a tweet typically falls in these ranges:

  • Cost per click: $0.50 – $2
  • Cost per engagement: $0.10 – $0.75
  • Cost per impression: $2 – $8 per 1,000 views

So with average click and engagement costs around $1, the more users that click, retweet, follow, or otherwise engage with your promoted tweet, the higher the overall cost.

According to WebFX, Promoted Tweets cost $0.26 – $1.50 per first action. Twitter Promote Mode, an automated program for promoting tweets, costs $99 per month.

Twitter Business states that the price for billable actions, such as clicks, depends on factors like ad engagement and audience size. According to them, the cost is not a fixed rate and is determined through an auction system.

AdsTargets notes that the cost of promoting a tweet is between $0.50 to $2.00 for every first action. On average, it costs around $1.35 every time a user clicks, replies, or retweets a promoted tweet.

According to Neil Patel, promoted tweets can cost between $0.50 to $2 per billable action. Promoted Twitter accounts cost between $2 and $4 per follower.

Cost Per Click and Impression Twitter Ad Models

Twitter offers two pricing models:

  • Cost per click (CPC) – You’re charged each time a user clicks your ad. The average cost per click ranges from $0.50-$2.
  • Cost per impression (CPM) – You pay for every 1,000 impressions (views) of your ad. The average cost is $2-$8 per 1,000 impressions.

CPC ads accrue lower costs but require compelling messaging to drive clicks. CPM ads cast a wider net to build awareness. Most advertisers use a combination of the two.

Types of Twitter Ads and Associated Cost Ranges

Twitter provides several ad formats. The typical price to advertise on Twitter depends largely on the type of ad.

  • Promoted Tweets – $0.50-$2 per click or $2-$8 per 1,000 impressions
  • Promoted Accounts – $0.40-$1 per follower gained
  • Promoted Trends – $200,000+ per day (for hugely viral, global trends)
  • Standard Image/Video Ads – $0.50-$2 per click or $2-$8 per 1,000 impressions
  • Direct Response Ads – $0.75-$4 per conversion

Promoted ads, tweets, and accounts are economical options. Full scale promoted trends and direct response ads cost significantly more due to high visibility and ability to directly track conversions.

Additional Twitter Advertising Cost Considerations

Beyond the ad unit pricing models, several other factors influence overall Twitter advertising costs:

  • Targeting – Highly targeted campaigns cost more since Twitter is showing your ads to a more niche audience. Location, interests, behaviors, keyword and more filters can increase costs.
  • Landing page quality – Better optimized landing pages improve conversion rates, decreasing cost per result.
  • Ad quality – Compelling, relevant ads also drive more engagement at lower costs.

So optimizing these elements through testing keeps Twitter advertising costs in check. Monitoring analytics also helps rein in unnecessary spending.

Reasons Businesses Advertise on Twitter

Before digging into advertising rates, let’s explore why you may want to run paid ads on Twitter. Popular goals include:

  • Growing your follower base with Promoted Accounts
  • Increasing tweet engagement and traffic with Promoted Tweets
  • Driving more website visits with standard ads
  • Targeting by interests, behaviors, keywords and more
  • Generating leads or sales with direct response ads
  • Adding promotions on top trending topics and events
  • Raising brand awareness and visibility
  • Tapping into niche communities relevant to your business

The wide user base, real-time nature and precise targeting make Twitter a prime channel for digital advertising. Now let’s break down how much it typically costs.

promoted tweets

Estimating Your Total Twitter Ad Costs

While impression and click averages provide a baseline, your actual spend depends on Twitter ad campaign duration, targeting choices, bidding strategy and performance.

A $5 per day ad budget comes with far different results than $5,000 per day. To estimate your potential total costs:

  • Set reasonable goals for impressions, clicks, conversions, etc. based on expected engagement rates.
  • Use Twitter’s ad estimator tools to see suggested bids, potential audience size, and estimated actions based on your targets.
  • Determine the campaign length – are you testing for one week or running long-term brand-building ads?
  • Start with a daily maximum bid then monitor carefully to optimize. Increase bids if needed to hit goals or reduce to curtail overspending.
  • Factor in outside costs like ad creative and management fees if hiring an agency.

While estimating is difficult, you can control costs through prudent targeting, bidding caps and savvy performance monitoring once campaigns are running.

Tips to Reduce Your Twitter Advertising Costs

Here are some tactics to help minimize what you end up paying to achieve your Twitter advertising objectives:

  • Run A/B tests on ad creatives, copy, images, videos, etc. to discern what content resonates most.
  • Tightly define your target audience and goals for each campaign. Don’t cast too wide a net.
  • Routinely check campaign analytics to identify waste – pause poorly performing ads.
  • Enable automatic bid optimization through Twitter Ads to adapt bids based on real-time data.
  • Set precise click or conversion targets and use bidding caps to prevent runaway ad spends.
  • Ensure landing pages are mobile-friendly and quickly lead visitors to desired actions.
  • Promote top-performing organic content to reward content that already attracts engagement.
  • Create tailored audience lists for specific campaigns – existing email contacts, site visitors, etc.

With smart optimization and performance monitoring, you can keep Twitter ad costs within your budget.

Can You Advertise on Twitter for Free?

While Twitter doesn’t offer free ad credits like some platforms, you can run no-cost campaigns in a sense.

For example, promote your best-performing tweets that already resonate with followers. Or spotlight your Twitter handle through a promotional TweetDeck column for broader reach.

You can also engage influencers to share your content. While technically not ads, these grassroots promotion tactics harness the power of Twitter to boost awareness at no cost.

Is Advertising on Twitter Worth the Investment?

At first glance, Twitter ads may seem expensive compared to other networks. Benchmarked CPC and CPM rates for Google, Facebook and Instagram are lower on average.

However, Twitter users are there expressly to discover new content and converse. And promotions are woven into the existing platform experience vs. display ads users tend to ignore.

The real-time, trending nature of Twitter also offers unique promotion avenues. Ultimately, Twitter ads work for the right goals, and savvy targeting and bidding keep costs reasonable.

Final Words on Twitter Advertising Costs

So how much does it cost to advertise on Twitter? Typical ad rates are:

  • $0.50 – $2 per click
  • $0.10 – $0.75 per engagement
  • $2 – $8 per 1,000 impressions

But your actual spend depends on ad type, ad group, targeting, duration, bids and performance. Do your homework using their estimating tools. Start with reasonable daily maximums, then optimize.

While not the cheapest channel, Twitter ads can be well worth the investment when objectives align with Twitter’s unique user experience. Just use these tips to control costs for the best return.

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